Subscription Engagement Lifecycle Marketing Manager

Owlet Baby Care is redefining modern parenting with innovative products that provide peace of mind to families. The Subscription Engagement Lifecycle Marketing Manager will oversee the entire subscriber journey, leading campaigns to enhance engagement and retention while maximizing lifetime value.

Responsibilities:

• Own and optimize the subscriber lifecycle marketing calendar across onboarding, engagement, retention, win-back, and renewal touchpoints
• Build and manage multi-channel automated subscriber flows—email, SMS, push, and in-app—using platforms like Klaviyo or Braze to deliver the right message at every stage of the customer journey
• Design and execute onboarding programs that drive early product adoption and help new subscribers realize value quickly
• Develop and scale save, win-back, and loyalty programs that reduce churn and re-engage lapsed subscribers with compelling, personalized outreach
• Partner with Product to position subscription features, new tiers, and value-add content to the right audience segments at the right time
• Design A/B testing programs across messaging, segmentation, timing, offers, and creative to continuously improve subscriber engagement and retention outcomes
• Analyze campaign performance, surface actionable trends, and translate subscriber data into strategic recommendations for the broader team
• Collaborate cross-functionally with lifecycle, analytics, product, and brand teams to ensure subscriber campaigns are coordinated, insight-driven, and on-brand
• Manage campaign deliverables and assets across tools to keep programs on track, on time, and consistent with Owlet's voice and standards

Requirements:

• Customer obsession: you think in subscriber outcomes, not just sends, and you relentlessly advocate for the subscriber experience
• Analytical mindset: you are comfortable pulling reports, identifying trends, and using data to continuously improve campaign performance and strategy
• Attention to detail: you are organized, thorough, and hold a high quality bar at every stage of the campaign lifecycle
• 3+ years of experience in consumer or B2C marketing, ideally with direct exposure to subscription, membership, or recurring revenue models
• 3+ years of hands-on experience executing cross-channel lifecycle campaigns including email, SMS, push, and in-app messaging
• 3+ years of experience with audience segmentation, customer journey mapping, and workflow automation in marketing platforms
• Strong campaign planning and project management skills. You can own a program from brief to deployment and everything in between
• Excellent cross-functional collaboration skills and comfort working across product, brand, analytics, and growth teams
• Strong writing and creative instincts. You can identify a compelling message, spot a friction point, and improve a subscriber experience with fresh thinking
• Bonus: hands-on experience with ESPs like Klaviyo, Braze, or similar platforms; familiarity with HTML and CSS for email production is a plus
• Experience working in a direct-to-consumer brand with a subscription or connected device product
• Prior involvement in building or scaling win-back, referral, or loyalty programs
• Familiarity with personalization strategies and behavioral segmentation to tailor subscriber experiences at scale
• A test-and-learn mindset with a track record of experimenting, iterating, and scaling what works