Senior Marketing Manager

Resnick & Louis, P.C. is a dynamic and growing nationwide insurance defense law firm committed to excellence in client service and innovation in legal services delivery. They are seeking a strategic and execution-focused Senior Marketing Manager to lead the firm’s marketing function, driving brand growth, client acquisition, and revenue-generating initiatives. This role requires strategic leadership and hands-on execution, overseeing the firm’s full marketing ecosystem and enhancing client engagement while managing external vendors and marketing technologies.

Responsibilities:

• Develop and execute a comprehensive marketing strategy aligned with firm growth goals
• Collaborate with sales to drive full-funnel marketing engine from awareness through conversion, using CRM systems (Salesforce) and lead tracking
• Drive inbound and outbound marketing initiatives with clear performance metrics
• Own customer segmentation strategy and implementation
• Oversee website strategy, UX, and conversion optimization
• Manage paid media campaigns (Google Ads, LinkedIn) and digital presence
• Maintain legal directory listings and local SEO initiatives
• Lead content strategy including articles, newsletters, and thought leadership
• Manage attorney content initiatives and brand consistency
• Oversee social media presence and marketing collateral
• Manage online reputation and attorney profiles
• Coordinate PR initiatives and award submissions
• Plan conferences, sponsorships, and client events
• Track performance using analytics and CRM data
• Manage marketing budgets and ROI reporting
• Oversee marketing technology and internal alignment

Requirements:

• Bachelor's degree ideally in business related field
• 7+ years of marketing experience, with leadership preferred
• Strong experience with CRM systems and digital marketing tools
• Strong problem-solving skills and high bandwidth
• Experience in professional services or legal industry preferred