Field Marketing Manager

Crawford Group is seeking a dynamic, GTM-driven, and results-oriented Field Marketing Manager to develop, lead, and execute strategic integrated marketing plans and account-based campaigns for clients in the US West & Central regions. This temporary contractor role involves driving alignment with sales and partners to impact pipeline generation and account growth through tailored marketing initiatives.

Responsibilities:

• Develop and execute strategic integrated marketing and account-based plans aligned with regional sales priorities for your segment to build and generate pipeline through a holistic marketing go-to-market approach
• Act as a strategic partner to regional sales leadership, building trusted relationships and serving as a trusted marketing and business advisor
• Regularly track, analyze, and report on marketing activities and pipeline performance to sales and marketing leadership, providing insights and recommendations for optimization
• Plan and manage regional activities including first-party and third-party events, industry conferences, tradeshows, webinars, executive roundtables, and workshops
• Drive customized account-based marketing campaigns for key strategic accounts, leveraging data, insights, and buyer personas to deliver tailored engagement
• Collaborate with product marketing, demand generation, campaigns, and partner teams to define target accounts, buyer personas, messaging, and campaign activation
• Recommend and influence the development of critical content to support integrated campaigns across all stages of the funnel, from awareness to conversion
• Manage budget, ROI, and performance metrics for all regional marketing programs

Requirements:

• Bachelor's degree in Marketing, Communications, Business, or a related field. MBA a plus
• 8+ years of integrated B2B marketing experience, preferably in Strategic accounts field marketing roles
• Proven success in developing and executing field marketing campaigns, events, and regional demand generation efforts
• Strategic, solutions-oriented mindset with the ability to analyze complex situations, identify opportunities, and recommend clear actions
• Understanding of Strategic accounts buying dynamics and behaviors in the US West & Central regions
• Excellent written and verbal presentation and communication skills, with the ability to develop strategic marketing plans and tailor messaging to diverse types of audiences
• Exceptional program and project management skills with the ability to manage multiple initiatives simultaneously and meet deadlines and goals
• Strong analytical mindset and results-driven with the ability to pull, analyze, and interpret data and adjust tactics accordingly
• Familiarity with tools such as Salesforce, Marketo, 6Sense, and Tableau
• Ability to travel regionally (15%-25%) as needed