Manager, Influencer Marketing, Curlsmith

Helen of Troy is a leading player in the global consumer products industry, known for its diverse brands. The Manager, Influencer Marketing will oversee partnerships and campaigns for beauty brands while managing influencer relationships and driving public relations goals.

Responsibilities:

• Oversee the Helen of Troy beauty partnership portfolios (Drybar, Curlsmith, Revlon & Hot Tools) while strategizing, developing, and onboarding new partnerships to drive public relations and influencer management goals
• Manage the full partnership lifecycle — from sourcing talent and coordinating with PR agencies to negotiating contracts, overseeing deliverables, managing relationships, driving activations, and evaluating performance
• Build and maintain influencer relationships
• Handle outreach, fee negotiations, invoices, sample send-outs, deliverable tracking, results reporting, content approval, and budget management
• Manage partnerships through influencer platforms and oversee all influencer campaigns coordinated with external agencies
• Integrate influencer campaigns into all brand activity
• Create campaigns and briefs in line with the Associate Director’s strategy and brief out to the influencer database and PR agencies where applicable
• Monthly reporting on all campaign metrics and KPI’s set out by the Associate Director of Influencer Marketing, updating the monthly trackers and presenting to the marketing team, optimizing future campaigns based on learnings
• Keep on top of trends and industry insights to further enhance campaign strategy and delivering these insights to the team
• Own the day-to-day relationship management with existing PR agencies for influencer related projects
• Review collateral and decks submitted by the agency and support with all execution of Influecer events
• Manage all PR related internal send outs including agency stock replenishment orders when pertaining to influencer marketing programs
• Own the day-to-day relationship management of existing and perspective portfolio of partners, working closely with the Associate Director of Influencer Marketing to ensure the timely delivery of all samples and projects
• Manage all product send outs including ad-hoc gifting and mailer campaigns either run internally or externally through PR Agencies
• Identify new talent and Influencer activity across competitor brands and reporting insights to the team
• Compile a monthly competitor report on key competitor activity across social media and be the go-to for influencer and social trends
• Manage all Influencer and Ambassador relationships, Influencer and Ambassador platform relationships (CreatorIQ), day-to-day running of external influencer agency relationships, day-to-day relationship management of all partnerships

Requirements:

• Bachelor's degree in marketing, promotion and/or management
• 4+ years' marketing experience in the Influencer and PR arena
• Experience with influencer management platforms (e.g., Grin, Klear, Traackr, CreatorIQ)
• Authorized to work in the United States on a full-time basis
• Strong team player with excellent relationship-building, negotiation, and communication skills
• Tech-savvy, highly organized, and skilled in planning and presentations
• Ability to spot influencer trends and talent with a passion for beauty and influencer marketing
• Creative, strategic thinker who is results-driven and adaptable
• Previous experience with CreatorIQ