Field Marketing & Demand Generation Manager

Scout Global is a fast-growing AI Security start-up looking to expand their Marketing team. They are seeking a Founding Field & Demand Generation specialist to build the function from scratch, driving pipeline growth, brand awareness, and customer engagement across key markets.

Responsibilities:

• Develop and execute regional field marketing strategies aligned to pipeline and revenue goals
• Plan and manage events including trade shows, executive dinners, webinars, partner events, and customer activations
• Build integrated demand generation campaigns across email, paid media, content, social, and outbound channels
• Partner closely with sales teams to support territory priorities and account-based marketing initiatives
• Own campaign performance metrics including MQLs, pipeline contribution, conversion rates, attendance, and ROI
• Collaborate with content and product marketing teams to create compelling messaging and campaign assets
• Manage marketing calendars, budgets, vendors, and event logistics
• Identify new growth opportunities, partnerships, and industry events to expand market presence
• Analyze campaign performance and continuously optimize programs for efficiency and scale
• Support customer marketing initiatives including advocacy, community-building, and executive engagement

Requirements:

• 4+ years of experience in field marketing, demand generation, growth marketing, or integrated marketing
• Proven track record of driving pipeline and revenue through multi-channel marketing programs
• Experience working closely with B2B sales teams in a high-growth Cyber Security environment
• Strong project management and organizational skills with the ability to manage multiple campaigns simultaneously
• Analytical mindset with experience using marketing automation and CRM platforms
• Excellent communication and stakeholder management skills
• Comfortable operating in fast-moving startup environments with high ownership and autonomy
• Experience with ABM strategies and event marketing is highly preferred