Director Digital Products Management

Witan Search is looking for a Director of Digital Product Management responsible for delivering value through a globally connected IoT platform. This highly visible leadership role involves product strategy, customer engagement, and sales enablement, requiring an inspirational leader with strong executive presence and product expertise.

Responsibilities:

• Drive competitive intelligence to ensure the right products are built for customers and the business
• Maintain deep knowledge of the competitive landscape, market trends, and emerging technologies through direct customer engagement and industry analysis
• Identify customer pain points, competitive threats, and opportunities for differentiated product innovation
• Partner with executive leadership to develop and execute the digital product vision, strategy, and roadmap, ensuring alignment with corporate objectives and the broader hardware product portfolio
• Champion customer-centric thinking and design a robust Voice of Customer programme to systematically capture and act on customer insights
• Improve team processes related to product planning, discovery, and development
• Personally own and execute product management responsibilities for selected initiatives, setting the standard for the wider team
• Ensure successful delivery of new features, tracking adoption, customer experience, and business impact
• Develop and manage metrics to measure product performance and customer outcomes, using insights to guide product evolution and demonstrate value
• Act as the executive face of digital products with key customers and channel partners
• Lead strategic customer meetings, high-impact product demonstrations, and industry engagements with confidence and authority
• Build and maintain trusted relationships with major accounts, serving as a strategic advisor who understands customer business models and delivers measurable outcomes
• Lead competitive customer presentations that clearly differentiate the digital platform
• Partner directly with customers to understand evolving needs and translate insights into product direction
• Represent Digital Products at industry trade shows, customer events, and executive briefings as a thought leader and platform advocate
• Design and deliver training programmes that enable internal sales teams to train distributor sales organisations on digital platform value
• Create scalable sales enablement materials, presentations, and demonstration frameworks that can be deployed consistently across a two-tier distribution network
• Partner with Commercial leadership to align product messaging with go-to-market strategy
• Ensure channel partners can confidently articulate and sell digital product value
• Build structured feedback loops from the field to inform product priorities and identify market opportunities
• Drive digital product adoption by empowering sales teams with the tools, knowledge, and confidence to position platform capabilities effectively
• Lead, mentor, and develop a global team of approximately 10 people, including Digital Product Managers, UX Designers, and supporting roles
• Foster a high-performing, collaborative, and customer-focused team culture
• Drive strong cross-functional engagement with Digital Product Development, Digital Operations and Support, Commercial, and Marketing teams
• Instil a customer-first mindset across the team, encouraging regular customer interaction and empathy-building activities
• Build team capability in financial acumen, sales enablement, and executive-level customer presentation
• Partner closely with senior engineering and operations leaders to maintain platform health, prioritising technical debt, bug fixes, and enhancements that improve stability and performance

Requirements:

• Bachelor's degree in Business, Engineering, Computer Science, or a related field
• 8+ years of product management experience, including at least 3 years in a leadership role
• Experience in SaaS, payments, or IoT platform environments
• Demonstrated success in senior customer-facing roles with a proven ability to build executive relationships and influence buying decisions
• Strong executive presence with exceptional presentation and storytelling skills
• Proven ability to build trust with key customers and influence decisions at C-level
• Experience enabling indirect sales channels, particularly in two-tier distribution models
• Ability to translate complex technical capabilities into clear, compelling business value
• Confidence acting as the public face of a product line at industry events, trade shows, and executive briefings
• Expert knowledge of modern product management methodologies, including customer discovery, agile delivery, and user-centric design
• Proven track record of converting customer insight into successful digital products, ideally within IoT or connected ecosystems
• Strong technical acumen with understanding of IoT architectures, cloud platforms, and mobile/web applications
• Experience working closely with agile software development teams and coordinating with hardware product development
• P&L management experience with the ability to improve product profitability
• Inspirational leadership style that motivates teams and engages stakeholders
• Strong bias for execution, with the ability to move from strategy to results
• Exceptional communication and stakeholder management skills across all levels
• Data-driven mindset with experience using metrics to guide decisions
• Ability to sit for extended periods while working remotely
• Ability to stand, move between locations, and present during meetings and events
• Manual dexterity for computer and device use
• Occasional stooping, bending, and minimal lifting associated with travel, demonstrations, and events
• Dedicated: Follows through on commitments with strong accountability
• Respectful: Acts with integrity and values diverse perspectives
• Innovative: Continuously seeks better ways of working and leads change
• Versatile: Adapts quickly and demonstrates agility in changing environments
• Engaged: Acts with ownership and a strong connection to customer and market needs
• MBA or advanced degree preferred
• B2B or B2C IoT experience strongly preferred
• Experience in commercial equipment, B2B IoT, or manufacturing environments is a plus