Head of Product and Solutions Marketing

Juniper Square is a leading platform for private market fund operations and investor management. The Head of Product and Solutions Marketing will be responsible for owning the positioning, messaging, and go-to-market strategy to drive revenue and engage operational leaders in private equity, venture, and real assets firms.

Responsibilities:

• Own product positioning and messaging across Juniper Square's full platform, including fund administration, investor relations, and reporting. Develop a clear point of view on how we are differentiated in the market and make sure that view is reflected accurately in everything we publish and every conversation our sales team has
• Build a solutions marketing function organized around our three core verticals: private equity, venture, and real assets. Each of these buyer communities has distinct workflows, reporting requirements, and operational pressure points. A COO at a real assets firm manages a fundamentally different environment than a CFO at a growth-stage venture fund. Your team will develop the vertical-specific narratives, proof points, and sales plays that make our conversations with each of them sharper and more relevant by tying each conversation back to the integrated platform story
• Lead go-to-market planning and execution for new products and features. Work with Product early enough in the development process to shape how capabilities are scoped and framed, not just how they are announced. Translate roadmap investments into business outcomes in language a CFO or COO recognizes
• Own the team's understanding of the ICP, including who our buyers are, how they make decisions, what they care about at each stage of the funnel, and how that differs across private equity, venture, and real assets. Translate that understanding into marketing’s quarterly campaign calendar, our messaging framework, and the assets that corporate marketing and demand generation can use to execute
• Build and maintain a proactive enablement cadence for sales and SDRs, including a consistent calendar of talk tracks, messaging updates, and release communications that keeps the field current and confident. When a new product ships or a feature goes live, sales should already know what to say about it before the first prospect asks
• Define and track the metrics that tell you whether product marketing is working: pipeline contribution, win rates by segment and vertical, sales cycle movement, content utilization, and competitive performance. Use that data to set priorities and make the case for investment
• Hire, develop, and retain a team of product and solutions marketers. Set a high bar for precision and clarity in the team's work. Our buyers read carefully and will notice when we are not specific
• Use AI tools and agents to increase the velocity of the PMM function across research, content production, and competitive intelligence. This means building workflows where AI does the first pass on market monitoring, call transcript analysis, and asset drafts, so your team spends its time on judgment and refinement, not on work that can be systematized

Requirements:

• 12 or more years of B2B marketing experience, with at least 5 years in product marketing at a leadership level
• A track record of building messaging and enablement programs that hold up in sales cycles with financially sophisticated buyers. You understand what these buyers evaluate, what they are skeptical of, and how to earn their trust with specificity rather than superlatives
• Demonstrated ability to build and scale solutions marketing programs across multiple verticals or segments. You know how to balance a consistent platform narrative with messaging that speaks to the specific context of different buyer communities
• A genuine partnership mentality. You understand that marketing is a team sport, you invest in the relationships that make cross-functional work actually function, and people across the organization want to work with you because of it
• Strong writing instincts. You can tell the difference between a positioning statement that sounds good in a slide and one that actually reflects how a buyer thinks about their problem
• A record of building and developing teams. You take seriously the responsibility of managing people, not just producing work
• Comfort with ambiguity and a bias toward ownership. The scope of this role will grow with the company, and the person in it should find that energizing rather than unsettling
• Experience in financial services, fintech, or enterprise SaaS is strongly preferred. Familiarity with fund operations, investor relations, or private markets workflows is a meaningful advantage
• Hands-on experience using AI tools and agents in a marketing context, specifically as a practical way to do more with a lean team