Key skills
Cloud-based application developmentModern programming languagesAds domain experienceDemand side systemsAd tech knowledgeProgrammatic advertisingDigital marketing trendsMulti-tenant API-first servicesREST APIsGraphQLOpenAPIAvroProtobufAPI Gateway patternsAuthenticationAuthorizationRate limitingLoad sheddingIngress controlObject lifecycle managementEntity lifecycle managementData governanceOperational excellence with customer-facing APIsSLO trackingIncident managementObservability toolingRelationship-buildingAIMLGenAIAPI GatewayCommunicationNegotiationAccount Management
About this role
Netflix is a leading entertainment company dedicated to pushing the boundaries of storytelling and technology. They are seeking a Software Engineer for the Ads Account Foundations team to build foundational systems for managing advertiser accounts, ensuring data integrity and automation as the business scales.
Responsibilities:
- We're rebuilding the account data model that can actually represent how advertisers and agencies are structured in the real world, representing HoldCo hierarchies, brand relationships, and multi-tier agency structures with strong governance being enforced
- We're building the enrichment layer to identify where advertisers spend externally, how they're structured, and whether our internal data matches reality
- Cohort assignment and identity verification are both manual today and both scale linearly with advertiser growth. Handling these problems at scale in an automated manner will be one of the key drivers of our long term success
- We are investing in the automated attribution engine responsible for mapping programmatic spend due to ads originating from DSPs we are integrated with, back to advertisers, agencies, and ad accounts across all supply channels
Requirements:
- 7+ years of experience building cloud-based applications with modern programming languages
- 4+ years of experience in Ads domain on demand side systems
- Broad knowledge of ad tech and advertising landscape, programmatic advertising, and digital marketing trends
- Experience in building multi-tenant, API-first services, including REST/GraphQL best practices, versioning/backward-compatibility concerns, and spec-driven design patterns (OpenAPI, Avro, Protobuf)
- Familiarity with API Gateway patterns around authentication, authorization, rate limiting, load shedding, and ingress control
- Familiarity with Object/Entity lifecycle management and data governance associated with it
- Operational excellence experience with customer-facing APIs, including SLO tracking, incident management, and observability tooling
- Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively
- Excellent communication, negotiation, and relationship-building skills
- Contributed to an ads industry technology standard (e.g VAST, OpenRTB) or worked on an industry consortium effort, working group etc
- Working knowledge of AI/ML/genAI techniques and an ability to apply them to the account management lifecycle or API reliability monitoring
- Early experience with customer-facing MCP concerns, such as defining tools contracts, security concerns (prompt injection, data exfiltration), and integration with other AI agents
- Experience working in the CTV space and knowledge of its unique constraints