Senior Product Marketing Manager, Value Realization

Cypress HCM is seeking a Senior Product Marketing Manager focused on driving the growth of Adobe Real-Time CDP Collaboration. The role involves enhancing customer adoption and engagement, partnering with various teams to support existing customers in activating and scaling collaboration use cases.

Responsibilities:

• Drive adoption of Adobe Real-Time CDP Collaboration across existing customers
• Lead match-making initiatives within the customer base in partnership with sales and post-sales account teams
• Create account-based activations that drive customer trial, adoption, and ongoing usage
• Advise customers on collaboration strategy and campaign opportunities
• Deliver and manage active customer collaborations
• Review campaign and collaboration performance with customers to identify learnings and expansion opportunities
• Support product-led adoption initiatives
• Create and maintain customer-facing assets including slides, one-pagers, FAQs, and enablement materials
• Partner with product marketing, product management, and sales teams to update messaging and materials based on product and market changes
• Research emerging industry trends and customer needs within the advertising technology and marketing technology landscape
• Support partnership initiatives that drive value for sell-side partners
• Collaborate with product management and business development teams to develop compelling partner narratives
• Build relationships with strategic partners to increase advertiser demand and drive live collaborations

Requirements:

• 5 to 7 years of experience within advertising technology or marketing technology
• Strong experience in programmatic advertising, media buying, media planning, or data collaboration platforms
• Experience driving post-sale product adoption, customer engagement, or value realization initiatives
• Proven success managing multiple cross-functional initiatives simultaneously
• Ability to translate technical product capabilities into customer business value
• Strong communication and stakeholder management skills
• Entrepreneurial mindset with the ability to build processes and programs from the ground up
• BA/BS degree or equivalent experience required
• Background in customer success, account management, product marketing, or post-sales strategy strongly preferred
• Experience with clean room or data collaboration technologies is highly preferred
• MBA is preferred but not required