Downstream Marketing Manager- Immunoassay Portfolio

Meridian Bioscience is a fully integrated life science company dedicated to developing innovative diagnostic products. They are seeking a Downstream Marketing Manager to lead marketing activities for the Immunoassay portfolio, focusing on driving awareness, adoption, and revenue growth through effective go-to-market strategies.

Responsibilities:

• Own and execute downstream marketing strategy for the Immunoassay portfolio across the product lifecycle
• Develop and maintain customer-facing assets
• Lead go-to-market planning for new product introductions, line extensions, and portfolio updates
• Translate technical and product features into clear, differentiated customer value propositions
• Develop and maintain consistent portfolio messaging aligned with product strategy and brand guidelines
• Ensure alignment of messaging across sales, digital, and marketing channels
• Partner with Sales and Commercial teams to understand customer needs and objections
• Develop tools to support the sales process, including competitive positioning, FAQs, and objection-handling materials
• Support sales training initiatives related to immunoassay products
• Collaborate with Digital Marketing to develop and execute integrated campaigns supporting portfolio growth
• Provide content, messaging, and market insights for web, email, and other digital channels
• Analyze campaign performance and customer engagement to optimize downstream efforts
• Monitor market trends, customer needs, and competitive activity within the immunoassay space
• Provide actionable insights to Product Management and Commercial teams to inform strategy and prioritization

Requirements:

• Bachelor's Degree in Marketing, Life Sciences, Biology, Chemistry, or a related field
• 5+ years of experience in downstream marketing, production marketing or commercial marketing within life sciences, diagnostics or biotech
• Strong understanding of immunoassays, diagnostics, and related technologies
• Demonstrated experience supporting go-to-market initiatives
• Ability to translate complex technical information into clear, customer-focused messaging
• Proven ability to collaborate cross-functionally in a matrixed organization
• Strategic thinking and strong execution focus
• Excellent written and verbal communication skills
• Strong project management and organizational abilities
• Customer and market-orientated mindset
• Comfortable working independently with high ownership and accountability
• Travel up to 25%
• Advanced degree in a scientific or business discipline
• Experience supporting B2B life science or diagnostics customers
• Familiarity with digital marketing campaigns and marketing analytics