Director of Inbound Growth & Digital Marketing, Facilities & Safety Services

MarketPro is leading the search for a Director of Digital Marketing for a high-growth, founder- and employee-owned business operating at the intersection of life sciences and mission-critical field services. The role involves building and scaling the company’s inbound marketing engine, driving search dominance, and managing the full digital experience to significantly increase inbound qualified leads.

Responsibilities:

• Own and execute an enterprise-level SEO and GEO strategy with the goal of ranking #1 for high-intent keywords across core service verticals
• Drive a 2x increase in inbound qualified leads within 12 months
• Position the company as the clear digital authority and market leader in its category
• Manage and continuously optimize company and portfolio websites for performance, user experience, and conversion
• Build and execute a high-quality content strategy aligned to growth priorities
• Develop landing pages and campaigns that convert traffic into qualified leads
• Implement structured lead tracking, scoring, and routing processes
• Partner with Sales and Operations to improve lead quality and conversion rates
• Analyze performance data and continuously optimize for ROI and efficiency
• Actively leverage AI and LLMs as a core part of your workflow —not just for basic content generation
• Demonstrated experience using AI tools for:
• Programmatic SEO and content scaling
• Keyword research, clustering, and competitive analysis
• Automation, workflow optimization, and agent-based execution
• Data synthesis and insight generation
• Ability to critically evaluate and refine AI output to ensure quality, accuracy, and brand alignment
• Strong curiosity and hands-on experimentation— what tools you’ve used in the past week matters
• #1 rankings for targeted high-intent keywords
• 2x inbound qualified leads
• Clean reporting dashboards showing performance by channel and measurable improvements
• Strong alignment between Marketing and Sales on lead quality
• Consistent production of high-quality, authoritative content

Requirements:

• 5+ years of digital marketing experience with significant SEO ownership
• Strong understanding of GEO and the evolving search landscape within AI
• Proven success ranking competitive keywords and driving measurable traffic growth
• Experience with tools such as Google Analytics, Search Console, SEMrush, Ahrefs, or similar
• Experience managing and optimizing websites (WordPress or similar CMS preferred)
• Deep understanding of conversion rate optimization and lead funnel strategy
• Experience managing inbound lead flow and CRM integration
• Strong analytical, strategic, and execution capabilities
• Comfort operating in a high-growth, fast-paced environment
• Ownership mindset with high accountability for measurable outcomes
• Demonstrated experience using AI tools (e.g., ChatGPT, Jasper, SurferSEO, automation platforms) to enhance marketing performance