Key skills
GoLeadershipProject ManagementPresentation SkillsSales
About this role
Role Overview
- Develop comprehensive go-to-market plans that outline product positioning, target audience, messaging, and distribution channels
- Coordinate cross-functional teams to execute product launches successfully and drive adoption
- Conduct in-depth market analysis and research to identify market trends, customer needs, and competitive landscape
- Utilize market insights to inform product development strategies and ensure alignment with market demands
- Develop pricing strategies that maximize product profitability while remaining competitive in the market
- Determine optimal product placement strategies to reach target customers effectively
- Enable and support your marketing partners to create promotional campaigns that drive product awareness, engagement, and conversion
- Monitor product performance throughout its lifecycle, analyzing key metrics and identifying areas for improvement
- Drive product evolution by implementing enhancements, updates, and new features to meet changing market needs
- Foster alignment between product, marketing, and revenue teams to ensure a cohesive approach to product marketing
- Provide visibility into product marketing strategies, progress, and results to key stakeholders within the organization
- Collaborate with sales teams, audience marketers, product managers, and customer support to gather insights and feedback for product development
- Ensure that customer feedback is integrated into product marketing strategies to deliver customer-centric solutions
- Utilize project management skills to prioritize tasks, set timelines, and allocate resources effectively
- Ensure that product marketing initiatives are delivered on time, within budget, and meet quality standards
- Make data-driven decisions based on market research, customer insights, and business goals
- Develop long-term strategic plans for product marketing that align with the company's overall objectives
- Stay informed about emerging technologies and industry trends that impact product marketing
- Identify opportunities to leverage technology to enhance product marketing efforts, improve customer engagement, and drive innovation
Requirements
- Bachelor’s degree in Marketing, Business Administration, or related field (MBA preferred)
- Minimum of 7 years of experience in product marketing, preferably in the healthcare or technology sector
- Proven experience in global markets, with a deep understanding of diverse market dynamics and customer needs
- Presentation skills, with the ability to articulate complex concepts clearly and persuasively
- Demonstrated leadership abilities, with a track record of successfully leading cross-functional teams
Benefits
- comprehensive medical, vision, dental, and life insurance
- AD&D insurance
- short-term and long-term disability insurance
- sleep care management
- Health Savings Account (HSA)
- Flexible Spending Account (FSA)
- commuter benefits
- 401(k)
- Employee Stock Purchase Plan (ESPP)
- Employee Assistance Program (EAP)
- tuition assistance
- Flexible Time Off (FTO)
- 11 paid holidays plus 3 floating days
- 14 weeks of primary caregiver leave or two weeks of secondary caregiver leave