Talent Brand & Marketing Program Manager

Amplify is a leader in K–12 education, helping teachers enhance student learning experiences. The Talent Brand & Marketing Program Manager will lead the employer branding and marketing strategy to attract high-caliber talent, overseeing the narrative and outreach efforts.

Responsibilities:

• Lead the Attract pillar of Amplify’s talent strategy
• Serve as the lead architect of the candidate facing employer brand
• Translate technical and pedagogical breakthroughs into a compelling narrative that attracts high-caliber passive talent
• Manage the end-to-end storytelling roadmap and full-funnel marketing and outreach strategy
• Own the global Employer Value Proposition (EVP) and evolve how a brand lives and breathes in the talent marketplace
• Direct the production of creative assets that resonate with specific talent cohorts like Engineering and Product
• Overhaul career sites and move from static job lists to dynamic, personalized candidate experiences
• Partner with executives to build their digital profiles and position them as industry thought leaders
• Build the 'top-of-funnel' strategy for university relations to ensure Amplify is a top-choice employer for students and recent graduates
• Design, launch, and measure multi-channel marketing campaigns that drive candidate interest
• Navigate cross-functional teams like Legal, IT, and Creative to bring campaigns to life
• Manage top-of-funnel budgets and utilize paid media to reach passive talent who aren't on traditional job boards
• Collaborate with Talent Operations to ensure the brand promise matches the operational reality of the candidate journey
• Leverage social media and campus platforms to build meaningful connections with student populations

Requirements:

• A minimum of 5 years of related experience in Talent Branding or Recruitment Marketing with a Bachelor's degree; Or 3 years of experience and a Master's degree; Or a PhD without experience; Or equivalent work experience
• Proven track record of managing global Employer Value Propositions (EVP) and directing high-impact creative content strategy
• Strong analytical and quantitative skills, with the ability to measure full-funnel conversion rates and present complex performance data clearly
• Experience managing careers site infrastructure and specialized talent marketing platforms (e.g., LinkedIn Campaign Manager, programmatic job boards)
• Demonstrated ability to act as an internal consultant to executive leadership and influence cross-functional teams without direct authority