Senior Integrated Marketing Manager

PrizePicks is the fastest-growing sports company in North America, recognized for its leading platform in Daily Fantasy Sports. The Senior Integrated Marketing Manager will lead the development and execution of integrated marketing strategies and campaigns across key sports seasons, ensuring cohesive and insight-driven marketing efforts.

Responsibilities:

• Own Integrated Marketing Strategy for Tentpoles: Lead the development of integrated marketing strategies for key sports seasons and tentpole moments (e.g., NFL, NBA, MLB), ensuring alignment with business goals, player behavior, and market opportunities
• Drive End-to-End Campaign Leadership: Oversee campaign planning and execution across paid, owned, and earned channels—ensuring clear direction, strong alignment, and high-quality delivery across all touchpoints
• Lead Go-to-Market Planning: Partner closely with Product Marketing, Product, Promotions and other channel marketing teams to shape and operationalize go-to-market strategies—translating product priorities into coordinated, full-funnel marketing plans
• Set Campaign Direction & Briefing Standards: Establish clear campaign frameworks, messaging direction, and briefing standards that enable Creative, CRM, Social, and Paid Media teams to execute effectively and consistently
• Ensure Cross-Channel Alignment: Act as the central strategic connector across Marketing functions—ensuring all channels are working cohesively, messaging is consistent, and campaigns are optimized holistically rather than in silos
• Own Performance & Optimization Strategy: Define success metrics in partnership with Analytics, Finance and Game Operations to evaluate campaign performance, and lead optimization strategies to improve acquisition, engagement, and retention
• Elevate Execution & Team Output: Provide direction, feedback, and prioritization support to junior team members, including the Senior Associate, ensuring campaigns are delivered efficiently and at a high standard
• Drive Operational Excellence: Identify and implement improvements to campaign planning, workflow management, and cross-functional processes to increase speed, clarity, and scalability

Requirements:

• 6–8+ years of experience in integrated marketing, campaign strategy, or related roles (consumer, sports, gaming, or tech preferred)
• Proven ability to lead integrated marketing strategies and execute multi-channel campaigns at scale
• Strong strategic thinking with the ability to connect business goals to marketing plans and execution
• Proven ability to collaborate across various internal teams, including Product, Product Marketing, Creative, Analytics, Paid Media, and CRM
• Demonstrated ability to influence without authority and drive alignment across multiple stakeholders
• Strong project management and organizational skills, with the ability to manage complex, concurrent initiatives
• Data-driven mindset with experience leveraging insights to inform strategy and optimization
• Experience mentoring or guiding more junior team members
• Experience in daily fantasy sports, sports betting, or gaming
• Familiarity with tools such as Braze, Tableau, Jira, or similar platforms
• Experience supporting large-scale campaigns or seasonal/tentpole marketing initiatives