Senior Product Manager, US Marketing - Ligasure Portfolio

Medtronic is a leader in global healthcare technology, committed to alleviating pain, restoring health, and extending life. The Senior Product Manager for the Ligasure Portfolio in US Marketing will drive sales growth and revenue objectives, develop marketing strategies, and maintain relationships with key stakeholders to enhance product marketing initiatives.

Responsibilities:

• Develops promotional strategies, sales support materials, educational aids, new channels, etc. to grow market share to ensure sales excellence
• Identifies, rationalizes, and executes on business opportunities through new and improved products and product applications, educational programs and customer services by focusing on key opinion leaders, customers, the sales force, and our distributor channels
• Works with various internal and external functions to market assigned products within the area of responsibility by providing marketing support. This includes, but is not limited to, identifying and developing strategic direction, assessing the market, forecasting, communicating product and competitive updates and inventory status, participating and planning conferences, launching new products/programs, creating collateral and navigating approval processes, and optimizing the channel
• Evaluates opportunities related to current and future needs by gathering customer feedback, monitoring procedural trends, evaluating competitive landscapes, reviewing complaints, monitoring prevalent complications and evaluating reimbursement in key procedural areas
• Supports product launch activities across the Hardware and Ultrasonic product lines, as needed. This includes, but is not limited to, content creation, sales education programs, commercialization planning and execution, field communication and sales initiatives, presenting, and forecasting
• Develops and maintains ongoing relationships with internal and external customers. Includes interaction with the US salesforce and distributor teams, customer service, global marketing, marketing operations and communications, logistics, clinical affairs, legal, offer development and pricing, R&D, regulatory, quality, logistics, and various customers, such as surgeons, nurses, and hospital administration

Requirements:

• Bachelor's degree required
• Minimum of 7 years of relevant experience marketing, market development or sales, or advanced degree with a minimum of 5 years
• Degree in Marketing, Business, R&D
• MBA
• Medical Device experience
• Highly effective written and verbal communication skills
• Demonstrated prioritization and organizational skills
• Proficiency with a variety of personal computer software applications, including Microsoft Office, Veeva, and Workfront
• Strong understanding of medical marketing and the general hospital buying processes. Experience in product and/or procedural marketing within medical device industry highly preferred
• Proven skill in creating, writing, and analyzing business/marketing plans, objectives, and strategies
• Demonstrated ability to prepare and deliver product presentations and train employees and customers in applications and use of products
• Strong analytical skills to review and complete sales reports, analyze financial metrics, project sales forecasts, and quantify market segmentation models
• Demonstrated ability to establish and maintain strong working relationships with key customers and stakeholders
• Proven ability to work effectively as a team member and demonstrated ability to work with cross-functional teams including Quality, Regulatory, R&D, Legal, etc