Senior Manager, Digital Marketing

Omni Fiber is a fast-scaling fiber internet provider focused on connecting communities with reliable technology. They are seeking a hands-on Senior Manager of Digital Marketing to lead their digital growth strategy, focusing on customer acquisition and performance through various digital channels.

Responsibilities:

• Own and execute Omni Fiber's end-to-end digital acquisition strategy across paid search, paid social, SEO, display, video/OTT, and email
• Optimize website performance, conversion funnels, and digital campaigns to drive growth
• Lead SEO strategy (technical, content, and local optimization) to increase organic demand
• Analyze campaign performance and continuously test, learn, and improve results
• Manage and allocate a multi-million-dollar digital marketing budget
• Lead and develop a high-performing digital marketing team
• Partner with agencies and vendors to ensure strong execution and ROI
• Collaborate cross-functionally to align marketing with revenue goals

Requirements:

• Bachelor's degree in Marketing or related field
• 10+ years of progressive marketing experience, including leadership within an ISP or similar industry
• Proven success managing digital campaigns across multiple channels
• Expertise in WordPress, HubSpot, Google Ads, Meta Ads, and GA4
• Strong knowledge of SEO, SEM, email automation, and analytics
• Experience managing large-scale budgets and vendor relationships
• A data-driven mindset with a passion for continuous improvement
• Ability to lead, mentor, and execute-this is not a sit-back leadership role
• MBA or Master's degree in Marketing