VP of Growth Marketing

Ivim Health is a telehealth company redefining how care is delivered through an individualized model focused on long-term health outcomes. They are seeking a strategic and data-driven Vice President of Growth Marketing to lead and scale the company's growth initiatives across various channels and ensure sustainable patient growth while maintaining brand integrity.

Responsibilities:

• Own the overall growth marketing strategy and performance across all channels with accountability to patient growth, CAC, LTV, retention, and efficiency targets
• Develop and execute a multi-year growth roadmap designed to scale patient growth while maintaining strong unit economics and long-term sustainability
• Partner closely with executive leadership on growth planning, market expansion opportunities, competitive positioning, and resource allocation decisions
• Build financial models to forecast growth, LTV:CAC ratios, payback periods, conversion trends, and channel contribution
• Lead recurring executive-level performance reviews presenting growth metrics, funnel performance, patient trends, and strategic recommendations
• Lead and optimize multi-channel growth efforts across Google, Meta, TikTok, YouTube, affiliate, creator, partnership, lifecycle, and emerging acquisition channels
• Drive continuous optimization across the full patient funnel, including impressions, click-through rates, conversion rates, CAC, onboarding conversion, retention, LTV, and ROAS
• Implement sophisticated attribution strategies, incrementality testing, and measurement frameworks to better understand true channel contribution and growth efficiency
• Partner closely with Creative and Brand teams to ensure growth creative balances conversion performance with brand integrity and patient trust
• Continuously identify and test new growth opportunities, audience strategies, emerging platforms, and acquisition models
• Partner with Lifecycle Marketing teams to improve patient activation, onboarding, engagement, retention, and long-term patient value
• Build, lead, and scale a high-performing growth marketing organization in a fully remote environment
• Oversee a hybrid model balancing internal growth strategy and execution with agency and external partner support
• Manage agency relationships across paid media, programmatic, creative production, influencer partnerships, lifecycle support, and specialized growth channels
• Establish clear team structures, accountability frameworks, and performance expectations across internal teams and external partners
• Support ongoing professional development, coaching, and capability building within the growth marketing organization
• Develop and scale partnership initiatives including creator commerce, influencer marketing, affiliate partnerships, referral programs, employer benefits channels, and strategic collaborations
• Explore offline and experiential growth opportunities including events, activations, and community-based partnerships
• Support launch strategies for new care offerings and expansion initiatives across health optimization, hormone optimization, peptides, and emerging therapeutic categories
• Build a diversified growth portfolio that reduces dependency on any single acquisition source or platform
• Partner closely with Product and Digital Experience teams to optimize conversion rates, website performance, onboarding experiences, digital patient journeys, and overall funnel performance
• Collaborate with Lifecycle, Content, and Community teams to ensure seamless transition from acquisition into onboarding, engagement, retention, and advocacy
• Align closely with Brand and Communications teams on messaging, positioning, and reputation management initiatives
• Work alongside Clinical and Legal teams to ensure all marketing and growth efforts remain compliant within healthcare advertising and regulatory guidelines
• Serve as a key strategic partner to the CMO and executive leadership team on growth strategy, business expansion, and patient experience initiatives
• Own growth analytics infrastructure, including reporting frameworks, attribution, forecasting, funnel analysis, and performance dashboards
• Establish rigorous testing and experimentation frameworks across creative, messaging, offers, audiences, landing pages, and onboarding flows
• Leverage data and analytics to drive evidence-based decision making and continuous optimization efforts
• Present actionable insights and strategic recommendations to leadership with clear plans for execution and measurable impact
• Conduct comprehensive growth audit: current channel performance, attribution accuracy, agency effectiveness, team capabilities, funnel performance, and competitive landscape
• Complete stakeholder interviews with CEO, CMO, and cross-functional partners (Brand, Lifecycle, Content, Digital Experience, Clinical, Legal)
• Establish baseline growth metrics and reporting infrastructure with clear visibility into CAC, LTV, retention, channel contribution, and funnel performance
• Stabilize current paid media operations: optimize Google and Meta performance, address immediate inefficiencies, and improve tracking and attribution
• Define 12-month growth marketing strategy with growth targets, budget allocation, channel expansion roadmap, and resource requirements
• Drive measurable improvement in core channel performance through optimization of creative, targeting, bidding strategies, and landing page conversion improvements
• Begin agency evaluation and selection process for partnership channels including influencer, affiliate, creator commerce, and lifecycle support
• Hire or contract for immediate team gaps to support current operations and new growth initiatives
• Launch first partnership pilot or channel expansion initiative across TikTok, influencer, affiliate, or lifecycle channels
• Implement testing frameworks and establish weekly optimization rituals across acquisition, conversion, and retention efforts
• Demonstrate measurable ROI on optimization efforts through improved CAC, increased patient volume, improved conversion rates, retention improvements, or successful new channel launches
• Present long-term growth marketing strategy and organizational build plan to CEO and CMO with recommendations for future leadership and team expansion
• Establish scalable growth processes for campaign launches, creative production, experimentation, lifecycle initiatives, agency management, and performance reporting
• Position the growth marketing function as a strategic growth driver with credibility and influence across the organization

Requirements:

• 8+ years of experience leading growth marketing, performance marketing, digital acquisition, or full-funnel growth functions, with at least 5 years leading teams and significant marketing budgets
• Proven success scaling multi-million dollar growth programs while maintaining or improving efficiency metrics
• Deep expertise across paid media platforms including Google, Meta, TikTok, YouTube, programmatic, lifecycle, and emerging growth channels
• Demonstrated experience building and leading high-performing remote teams and managing hybrid in-house and agency operating models
• Strong analytical background with experience in attribution modeling, forecasting, funnel optimization, unit economics, and growth analytics
• Strategic growth leader with a strong operational and execution-focused mindset
• Highly analytical and performance-oriented with a deep understanding of scalable growth and marketing efficiency
• Entrepreneurial and adaptable, with comfort operating in fast-paced, high-growth environments
• Strong communicator with executive presence and the ability to influence across leadership levels
• Collaborative leader who builds strong cross-functional relationships and values team partnership
• Patient-first mindset with a commitment to responsible, compliant, and impactful healthcare marketing
• Experience within telehealth, healthcare, wellness, subscription-based businesses, or regulated industries strongly preferred
• Experience expanding growth strategies beyond traditional paid media into partnerships, creator, affiliate, lifecycle, referral, or experiential growth channels preferred