Senior Manager, Demand and Growth Marketing

Synack is a company that specializes in Penetration Testing as a Service, focusing on enhancing security for its clients. They are seeking a Senior Demand and Growth Marketing Manager to develop and manage a demand generation strategy that drives pipeline and revenue while optimizing digital marketing efforts.

Responsibilities:

• Ensure strong alignment with ICP, sales priorities, and regional focus
• Own end-to-end demand generation strategy across:
• Paid media
• Organic (SEO, content distribution)
• Partner and ecosystem channels
• Drive qualified pipeline (MQL → SQL → revenue)
• Continuously test, learn, and optimize campaign strategy and execution
• Translate messaging (from PMM) into high-performing, multi-channel campaigns
• Define campaign themes, targeting, and channel mix
• Ensure consistency and impact across Digital, Field, and Partner programs
• Own the website as a core growth channel
• Improve conversion rates (demo requests, contact us, free trial), engagement (time on page, bounce rate), user journeys and navigation
• Partner with SEO and web resources to increase high-intent traffic and improve funnel performance
• Build clear reporting and dashboards across HubSpot, Google Analytics, and paid media platforms
• Own measurement and optimization across:
• Pipeline contribution
• Conversion rates
• Channel performance
• Cost efficiency (CAC, ROI)
• Ensure decisions are data-driven and outcome-focused
• Improve lead quality, velocity, and progression through the funnel
• Optimize performance across:
• Paid acquisition (search, social, display)
• Email and lifecycle marketing
• Retargeting and nurture programs
• Account-based and high-intent campaigns
• Partner with Product Marketing to activate messaging frameworks in campaigns and ensure correct targeting and use case alignment
• Partner with Brand to ensure consistent execution across all channels and scale creative production efficiently

Requirements:

• 8–12+ years of experience in growth marketing and demand generation in B2B SaaS environments (cybersecurity preferred)
• Ability to operate strategically and be hands-on
• Exposure to, and interest in, using AI agents to make yourself and your team more efficient
• Proven track record of driving pipeline and revenue growth
• Proven track record of scaling multi-channel demand programs
• Proven track record of turning strategy into measurable growth
• Proven track record of optimizing performance at scale
• Strong expertise in funnel metrics (MQL → SQL → Closed Won)
• Strong expertise in conversion optimization
• Strong expertise in campaign performance management
• Strong expertise in AI optimization
• Hands on experience with HubSpot
• Hands on experience with Google Analytics (GA4)
• Hands on experience with paid media platforms
• Hands on experience with Semrush
• Hands on experience with Wordpress