Key skills
Public Sector Product MarketingDepartment of War (DoW) KnowledgeFederal Government Sector KnowledgeIntelligence Sector KnowledgeSLED Sector KnowledgeGo-to-Market StrategyProduct MessagingCompetitive AnalysisStakeholder EngagementMarketing Campaign DevelopmentAnalyst RelationsGoAIAgenticSnowflakeLeadershipCommunicationCollaborationSales
About this role
Snowflake is powering the era of the agentic enterprise and is seeking a Senior Product Marketing Manager for Public Sector. This role involves leading product messaging and go-to-market strategies across Federal, State, and Local Government sectors while collaborating with sales and marketing teams to drive awareness and adoption of Snowflake’s AI & Data capabilities.
Responsibilities:
- Snowflake Public Sector Messaging: Develop and manage messaging for new entities and subsidiaries, ensuring consistency with the overall brand. Maintain and evolve corporate messaging to ensure clarity and alignment with organizational goals, mission, and values
- Market Strategy: Develop, create and implement go-to-market strategies for Snowflake Public Sector with an emphasis on strategic growth areas (DoW and Federal Government/Intelligence sectors)
- Stakeholder Engagement: Build and maintain relationships with key stakeholders within the Department of War and Federal Government to understand their needs and position our solutions effectively
- Market Analysis: Conduct ongoing competitive analysis and account research to identify opportunities and challenges in the public sector landscape with an emphasis on Department of War and Federal Government sectors
- Marketing Collaboration: Strengthen the connection between marketing and sales for events, maximizing engagement and lead conversion at industry-specific conferences and forums
- GTM Campaigns and Sales Plays: Develop GTM campaigns that align with strategic events and milestones, focusing on maximizing Snowflake’s impact and positioning within the US Public Sector
- Cross-Functional Collaboration: Collaborate with sales, marketing, and product teams to ensure that strategies are effectively executed and communicated
- Performance Metrics: Establish key performance indicators (KPIs) to measure the effectiveness of go-to-market strategies and messaging
- Build Relationships in Industry Associations: Work closely with key public sector industry associations (AFCEA, AUSA, GSOF, Navy League, and more) to establish a programmatic technology provider relationship for the Federal Government
- Analyst Relations: Establish Snowflake and its combined solution with ClearQuery as a market leader in key mission areas relevant to Public Sector decision makers
Requirements:
- 6+ years of experience in public sector product marketing or related experience; deep knowledge of DoW, federal/intelligence sectors, and SLED
- Proven ability to lead and create strategic marketing plans, including go-to-market strategies, positioning, and messaging tailored to complex, highly regulated industries
- Exceptional written communication skills and ability to synthesize complex information into clear and concise presentations and plans that resonates with executive-level audiences and technical audiences
- Strong leadership capabilities with experience in guiding cross-functional teams, influencing stakeholders, and driving projects to successful completion in a collaborative manner
- Ability to think big and re-imagine how Snowflake can deliver value to customers in collaboration with our partner ecosystem
- Passion for understanding customer needs and the ability to translate those needs into impactful marketing programs and initiatives
- BA/BS
- MBA