Key skills
SalesforceAtlassianLeadershipCommunicationSales
About this role
Atlassian is a company motivated by the goal of unleashing the potential of every team through their software products. They are seeking an experienced Account-Based Marketing Manager to join their Global Account-Based Marketing and Regional Demand Generation team, responsible for driving revenue growth across Greenfield accounts in the AMER region through innovative ABM campaigns.
Responsibilities:
- Drive strategy development by providing valuable insights and recommended actions for AEs and SDRs
- Collaborate closely with the Greenfield Sales team to create and manage 1:1 and 1:Few omni-channel account-based marketing campaigns that successfully generate new pipeline opportunities and accelerate deals for target accounts in AMER - utilizing account and contact-level insights to guide decision-making
- Plan, coordinate, and execute in-person and virtual events, including high-touch roundtables and hospitality events based on regional pipeline gaps and sales priorities
- Collaborate with Partner Marketing to enhance the effectiveness of account-based marketing initiatives
- Maintain consistent and effective communication on insights, challenges, and successes with Sales and Account-Based Marketing (ABM) Leadership
- Collaborate with Product Marketing Managers (PMM) to relay feedback on content and programs
Requirements:
- 7+ years of marketing experience, with 3+ years of Account-Based Marketing experience in a high-growth environment
- Proven experience with owning, executing, and measuring 1:1 and 1:Few ABM motions that leverage various channels such as paid media, email, content syndication, direct mail, events, and more
- Strong track record of developing outbound programs in partnership with sales
- A data-driven mindset with the ability to translate insights into strategic actions that enhance revenue
- Experience working with sales/marketing and ABM platforms such as Salesforce, Marketo, 6sense, CommonRoom Outreach, Zoominfo, TechTarget Priority Engine, Reachdesk, Folloze, Demandbase, etc