Shift Paradigm is an execution-led strategic consultancy that partners with Fortune 500 brands to solve the complexities of modern digital marketing. They are seeking a Business Development Representative to generate and qualify sales leads, navigate enterprise environments, and connect operational gaps to their consulting capabilities.
Responsibilities:
- Craft relevant and compelling cold outreach messages to identified POC’s within target accounts
- Partner with GTM and Client Partner team members to build pipeline, develop targeted campaigns (e.g. email cadences) to key segments, and close deals
- Continuously sourcing new sales opportunities into enterprise-level organizations with complex marketing technology needs through inbound lead follow-up and outbound cold calls and emails
- Listening for potential client buying signals and engage in high-level business conversations with CMOs, CTOs and VPs of Marketing about their long-term digital and marketing roadmaps
- Route qualified opportunities to the appropriate Client Partner for further development and closure
- Achieve monthly & quarterly quotas
- Research accounts, identify key players and generate interest
- Maintain and expand your database of prospects, utilizing all forms of information possible
- Support pre-meeting preparation with Client Partner & Delivery Leads and collaborate closely with technical and delivery teams to ensure prospective clients understand the depth of our experience and how we scope hours against client business requirements
- Conduct and facilitate effective first call meetings with prospects to validate opportunity and qualify to the next stage of the sales cycle
Requirements:
- 2-4 years of sales experience specifically within a professional services agency or consultancy
- Ability to research an organization's tech stack and identify specific pain points where a consultancy can add immediate value
- Experience using 6sense (or similar intent platforms) to identify 'in-market' accounts and prioritize outreach based on buying signals
- Proficient in Salesforce.com for pipeline management and Chorus for call analysis, coaching, and deal tracking
- Demonstrated success using LinkedIn Sales Navigator and other social selling platforms to build relationships and secure meetings
- Experience managing high-intent leads from real-time sources, specifically Adobe Dynamic Chat or similar conversational marketing bots
- Proven experience working within a fast-paced agency or professional services consultancy environment (especially within the Adobe or Salesforce ecosystems)
- Familiarity with enterprise ecosystems and martech stacks (i.e Adobe or Salesforce)
- Proven track record of identifying, engaging and navigating the long sales cycles of Fortune 500/Enterprise organizations across VP and C-level decision-makers
- The ability to pivot quickly from outbound tasks to engage internally identified high-intent leads ensuring no lead goes cold
- The skill to translate 6sense 'intent data' into highly personalized, relevant messaging that resonates with a prospect's current pain points
- Utilizing Chorus insights to self-coach, refine scripts, and improve discovery questions based on what is actually working in the market
- Seamlessly orchestrating outreach across phone, email, LinkedIn, etc., to surround target accounts
- Managing a complex daily workflow of inbound leads, outbound 'warm' accounts (from 6sense), and administrative CRM hygiene
- You don't just follow a list; you enjoy 'playing detective' with 6sense data to find the best angle into an account
- Comfortable in an 'always-on' environment where you can balance deep-work prospecting with the urgency of a live chat request
- Being open to feedback and constantly reviewing your own performance to sharpen your sales craft
- An early adopter mindset that views sales technology as an accelerator rather than a chore
- You view yourself as a partner to the prospect, not just a seller; you are eager to understand how complex ecosystems like Adobe and Salesforce can solve their business and marketing challenges