Director, Product Marketing

Trinity Life Sciences is committed to bringing passion and customer focus to the business. They are seeking a Product Marketing Director to lead the product marketing strategy and execution for its Analytics and AI‑Enabled Solutions portfolio, ensuring market needs inform product strategy and enabling successful launches and growth across the portfolio.

Responsibilities:

• Own product marketing strategy in support of Trinity’s AI and analytics portfolio, including positioning, segmentation, and growth priorities
• Define and evolve the portfolio narrative to clearly articulate how Trinity’s solutions deliver differentiated value across the commercial decision-making ecosystem
• Act as the voice of the market, bringing customer, buyer, and competitive insights into product and marketing strategy
• Develop clear, compelling, and differentiated product positioning grounded in customer needs, use cases, and outcomes
• Establish and operationalize a unified messaging framework across products, personas, and buying stages
• Translate complex AI and analytics capabilities into business-relevant stories that resonate with commercial, insights, and data science stakeholders
• Lead end-to-end go-to-market strategy for new products, features, and releases in partnership with Product Management
• Define launch objectives, target segments, value propositions, and success metrics across awareness, adoption, and expansion
• Drive cross-functional GTM alignment across marketing, sales, consulting, and client teams
• Equip sales and client-facing teams with high-impact enablement tools, including messaging, pitch decks, demos, and use-case-driven content
• Ensure consistent articulation of product value across the buyer journey to improve win rates, deal velocity, and expansion
• Partner with demand generation to activate campaigns that drive pipeline, product adoption, and customer growth
• Lead ongoing market, buyer, and competitive intelligence efforts to inform positioning and identify growth opportunities
• Translate insights into actionable recommendations for product roadmap prioritization and GTM optimization
• Maintain deep expertise in the evolving AI, data, and analytics landscape within life sciences
• Define and track product marketing KPIs, including pipeline influence, conversion rates, product adoption, and expansion metrics
• Use data and insights to continuously refine messaging, campaigns, and GTM strategy
• Drive a culture of test-and-learn across product marketing initiatives

Requirements:

• 8+ years of experience in product marketing or product management, with a strong focus on B2B SaaS, analytics, or AI-driven solutions
• Demonstrated success owning product positioning, go-to-market strategy, and launch execution for complex platforms
• Experience partnering closely with Product Management to influence roadmap and drive product-market fit
• Exceptional storytelling and communication skills, with the ability to translate technical concepts into clear business value
• Bachelor's degree required
• Strong understanding of life sciences commercial analytics, data ecosystems, and decision-support workflows preferred
• MBA or advanced degree preferred