Senior GTM Data Analyst

Intercom is a company on a mission to help businesses provide perfect customer experiences through their AI Customer Agent, Fin. The Senior GTM Data Analyst will partner with the GTM Analytics team to measure the effectiveness of brand marketing initiatives and provide insights that inform market engagement strategies.

Responsibilities:

• Own reporting and analysis for upper funnel programs — measuring reach, awareness, engagement, and early-stage interest across brand marketing, content, and executive outreach initiatives
• Develop frameworks to assess brand campaign effectiveness — tracking how brand investments translate into audience reach, mindshare, and downstream consideration
• Measure the impact of executive dinners, outreach programs, and high-touch engagement — understanding which accounts are being reached, how they engage, and what signals emerge
• Design and analyze experiments across Mindshare programs — helping the team test messaging, channels, formats, and targeting to learn what drives awareness and engagement most effectively
• Analyze who Fin is reaching across Mindshare initiatives — segmenting by ICP, account tier, persona, and geography to ensure programs connect with the right buyers
• Partner with Brand Marketing, Executive Programs, Demand Gen, and Sales to translate qualitative program goals into measurable outcomes and share learnings across teams