Foundation AI is the only AI-native document intake automation platform serving the claims and litigation industries. They are seeking a Product Marketing Manager to own the go-to-market strategy and execution for their AI-powered legal technology platform.
Responsibilities:
- Own end-to-end go-to-market planning for new product features and releases, including positioning, messaging, launch timelines, and cross-functional coordination
- Partner with product management to deeply understand the roadmap and translate technical capabilities into customer-facing value propositions
- Develop launch assets including press releases, one-pagers, landing page copy, email announcements, and social content
- Coordinate launch readiness across sales, customer success, and marketing to ensure consistent, timely delivery
- Build and maintain competitive battlecards, win/loss analysis, and market landscape research focused on the legal technology and plaintiff attorney space
- Monitor competitor messaging, product updates, and market trends; synthesize findings into actionable insights for product and sales teams
- Define and own Foundation AI's positioning and messaging framework, ensuring differentiation is clear and consistently applied across all channels
- Conduct customer and prospect interviews to inform messaging, identify pain points, and surface unmet needs
- Develop and maintain a library of sales collateral, including pitch decks, case studies, objection handling guides, demo scripts, and ROI tools
- Partner with sales and sales operations to identify gaps in the buyer journey and create targeted content to accelerate pipeline progression
- Train sales team members on messaging, product positioning, and competitive differentiation
- Ensure all sales materials reflect current product capabilities, partner integrations, and brand standards
- Collaborate with the Marketing Project Manager, marketing team and content partners to ensure product messaging is accurately represented across email, social, website, and event channels
- Contribute to integrated marketing campaigns tied to product milestones, industry events, and key sales initiatives
- Serve as a messaging subject matter expert for external agencies, writers, and design partners producing product-related content
Requirements:
- 4+ years of experience in product marketing, with demonstrated ownership of launches, positioning, or competitive programs
- Experience in B2B SaaS, professional services, or technology-driven products
- Strong writing and communication skills — ability to craft clear, compelling narratives for technical and non-technical audiences
- Proven ability to work cross-functionally with product, sales, and marketing stakeholders
- Comfortable operating independently in a fast-paced, remote environment with priorities
- Experience in legal technology, AI, plaintiff attorney workflows, litigation finance, or legal operations
- Familiarity with the plaintiff attorney market, including personal injury, mass tort, or class action practice areas
- Experience supporting go-to-market in a startup or early-stage environment
- Background in working with sales-led or product-led growth motions in a B2B context