Adobe is a leading company that empowers creativity through innovative platforms and tools. The Sr. Event Marketing Manager will lead impactful programs in the Higher Education Design and Film community, focusing on building Adobe's presence in educational settings and creating engaging experiences for students and faculty.
Responsibilities:
- Own the strategy and execution for a portfolio of events across the design and film education ecosystem — from major sponsorships and Adobe-led summits to high-touch campus activations and 1:1 executive experiences
- Partner with business leaders and cross-functional teams to ensure our event presence supports real goals — target account engagement, product adoption, and long-term institutional relationships
- Design experiences that feel premium and purposeful. Not just booths and stages, but journeys that reflect the creativity of the design and film communities, and drive impact beyond the event
- Own the event budget across your portfolio — including forecasting, contract negotiation, and tracking ROI
- Lead agencies and production partners with clarity and high standards — holding everyone accountable to timelines, creative excellence, and outcomes
- Measure what matters. Define success metrics, track engagement and pipeline impact, and translate results into insights and next steps
- Build repeatable playbooks. Spot opportunities to standardize, scale best practices, and mentor others — helping elevate how we show up across the education market
- Stay close to trends across design and film education, ensuring our presence feels relevant, credible, and connected to the community