Marketing and Publishing Manager

The Who We Are Project is a nonprofit media organization focused on racial justice and historical truth-telling. The Marketing & Publishing Manager will lead the digital presence, audience growth, and marketing strategy, driving content strategy and managing social media campaigns to enhance the organization's impact.

Responsibilities:

• Digital platforms management : Customize, publish, and maintain relevant content across The Project's Squarespace website and Substack platform, ensuring quality, consistency, and accessibility for users
• Social media platform management : Own the scheduling and distribution of social media marketing materials across all channels: social platforms, website, and email campaigns. Daily posts to Instagram stories, Substack Notes, and AMAs. Work closely with the Content Director to recommend emerging trending topics, formats, and strategies. Flag issues proactively
• Editorial record keeping and reporting : Maintain all tracking of production and publishing in the editorial and production calendars
• Data entry and directory management : Maintain and update The Project's contributor directory and form-based integrations across platforms, ensuring accuracy and operational integrity
• Marketing analytics and reporting : Generate regular marketing and engagement reports; analyze performance data and drive team discussions on insights and next steps, translating data into clear strategic recommendations
• Paid social advertising : Own the setup, monitoring, and optimization of paid social media ads; regularly test creative, audiences, and copy, and customize by platform and channel. Boost high-performing content to increase engagement
• SEO & GEO optimization. Ensure all published content is optimized for search and generative engine visibility — including metadata, tagging, and structural best practices — to maximize discoverability and extend the reach of TWWAP's editorial work
• Content performance optimization : Track post performance across platforms and lead strategy adjustments to support audience growth and retention
• Campaign leadership : Lead the execution and tracking of marketing and engagement campaigns across digital channels, from concept through reporting
• Cross-team collaboration: Partner with programs, development, production, and other teams to align messaging, campaigns, and reporting — serving as the marketing authority in cross-functional conversations

Requirements:

• Bachelor's Degree, or possess equivalent experience in lieu of a degree
• 4+ years of experience in a marketing, publishing, or digital communications role, ideally within a nonprofit, media, communications, or mission-driven organization, with a proven track record in or supporting start-up or hypergrowth environments
• Demonstrated track record of ownership and increasing responsibility across digital marketing functions
• Proven ability to manage paid social campaigns and make performance-based decisions independently
• Ability to market across diverse audiences — including corporations, cultural brands, educational institutions, and general consumers — adapting tone, messaging, and strategy by context
• Proficiency with Hootsuite (or similar content scheduling tools), Mailchimp, Squarespace, Meta Business Suite, Substack, Linktree, and Google Analytics
• Equally energized by big-picture strategy and the granular, hands-on work of analytics — someone who finds as much satisfaction in digging through performance data as they do in shaping the campaigns that generate it
• Entrepreneurial mindset with the ability to navigate start-up challenges, drive innovation, and implement strategic solutions
• Strong written communication, editorial judgment, and the ability to manage multiple projects simultaneously
• Deep commitment to diversity, equity, and inclusion, with the ability to engage and connect with diverse communities while respecting cultural differences and perspectives
• Working knowledge of Canva, CapCut, or comparable design and video tools