Senior Marketing Manager Global Events & Experiences

Sophos is a cybersecurity leader defending organizations globally with an AI-driven platform and expert-led services. They are seeking a seasoned events professional to own their global event strategy, ensuring every experience is on-brand and operationally tight.

Responsibilities:

• Lead end-to-end execution for Black Hat, RSA, Gartner, it-sa, and other major shows working alongside field marketing in regions
• Own booth strategy, messaging hierarchy, and brand environment
• Coordinate across design, product marketing, and field sales
• Drive planning and execution for Sales Kickoff, President's Club, launch events, and more
• Align branding, messaging, content production, and logistics
• Manage global and regional formats including hybrid delivery
• Build a tiered library of pre-defined event kits for regional and field teams
• Define booth aesthetics, activations, swag, and messaging by event type and scale
• Ensure regional teams can execute consistently without starting from scratch
• Define and govern event brand standards globally
• Oversee swag strategy, vendor relationships, and production timelines
• Drive global consistency of Sophos branded promotional items and attire
• Partner with Design to evolve booth creative year over year
• Partner with Public Relations on speaker bureau activation at events
• PR owns bureau member identification and training; this role owns event-level preparation and on-site execution
• Align speaker opportunities to event strategy and Sophos messaging priorities
• Serve as the central coordination point across field sales, channel, product marketing, PR, and design
• Build event calendars, reporting frameworks, and post-event measurement practices
• Identify and curate corporate promotional sponsorship opportunities to elevate the Sophos brand
• Manage budgets across a portfolio of global events

Requirements:

• 6+ years in B2B event management, with at least 2 in a global or multi-regional scope
• Experience owning major tradeshow presence: booth strategy, build, logistics, and activation
• Track record running large-scale internal events: SKO, sales rallies, or partner summits
• Demonstrated ability to build scalable systems and toolkits, not just execute individual events
• Strong vendor and agency management skills
• Proficiency using AI tools for planning, content development, and operational efficiency; this is a standard expectation of the role
• Sharp communicator comfortable with senior stakeholders and cross-functional partners
• Background in cybersecurity or enterprise technology
• Experience with channel or partner-facing event formats
• Familiarity coordinating with PR or communications teams on speaker programs
• Exposure to webinar or virtual event production at scale
• Comfortable working across time zones with globally distributed teams
• Experience applying AI tools to event personalization, attendee engagement, or logistics workflows