Performance Marketing Manager

IDC is seeking a results-driven Performance Marketing Manager to lead integrated demand generation across North America. This role focuses on building and executing full-funnel marketing strategies that drive qualified pipeline and measurable revenue impact for IDC’s solution portfolio.

Responsibilities:

• Lead the development and execution of integrated, multi-channel demand generation strategies aligned to revenue goals, driving cohesive messaging and measurable pipeline growth across digital, content, paid, and regional programs
• Own the full campaign lifecycle—from planning through optimization—across email, paid media, content, events, and webinars
• Design and optimize the end-to-end customer journey, aligning messaging and research-driven content to each stage of the funnel to efficiently move prospects from awareness to conversion while driving both quality and volume of MQL creation
• Act as a true revenue partner to sales and SDR teams, ensuring alignment on targeting, follow-up processes, and pipeline goals, with shared accountability for lead quality, conversion, and revenue outcomes
• Drive results through rigorous performance monitoring and in-flight optimization, using data and funnel insights to refine targeting, messaging, and spend allocation while delivering clear, executive-ready reporting on pipeline impact and ROI
• Energize and team members while fostering a culture of accountability and performance
• Collaborate cross-functionally with product marketing, field marketing, analysts, sales, content, regional teams, and operations to ensure strategic alignment and maximum market impact

Requirements:

• Bachelor's degree in Marketing, Business, or related field; advanced degree a plus
• 5+ years of B2B marketing experience with experience in integrated demand generation and full-funnel campaign strategy
• Strong track record of driving pipeline growth, executing multi-channel campaigns, in a complex, multi-touch sales environment
• Proven ability to build and execute end-to-end full-funnel campaigns from the ground up — from strategy, messaging, and campaign planning through to email creation, asset production, webinar planning, and nurture building
• Strong understanding of audience segmentation, buyer journey mapping, and performance-driven messaging
• Experience working closely with sales teams with strong relationship-building skills
• Analytical, data-driven mindset with the ability to translate insights into decisive action
• Excellent project management and prioritization skills, with the ability to manage multiple high-visibility initiatives simultaneously
• A proactive, energetic and curious marketer mind-set with a bias toward action and continuous improvement
• Experience building and optimizing paid digital programs across LinkedIn, Google, and other performance channels
• Experience with marketing automation platforms (ie. Marketo) and modern marketing technology platforms (ie. Salesforce, 6sense, Drift)