Go-to-Market Strategy & Insights Lead

Pinterest is a platform where millions find creative ideas and plan for memories. They are seeking a Go-to-Market Strategy & Insights Lead to shape strategic stories, craft industry perspectives, and collaborate with cross-functional teams to drive growth and empower partners.

Responsibilities:

• Architect compelling, scalable content and positioning strategies tailored for diverse vertical industries
• Lead the creation and delivery of commercial narratives that support go-to-market sales plays
• Translate industry and consumer insights into B2B content, best practices, and playbooks that inspire clients and drive growth
• Develop persuasive points of view, briefs, and industry reports to inform and elevate client and internal discussions
• Deliver timely, relevant content addressing market trends, opportunities, and current events for cross-functional teams and marketing activations
• Partner with Product and Marketing to build sales narratives, enable new solutions, and drive content adoption
• Conduct needs analyses to support vertical or horizontal pipeline planning and commercialization roadmaps
• Create enablement tools—industry decks, battle cards, pitches, and more—for go-to-market teams
• Analyze and synthesize market shifts, competitive strategies, and technology trends across industries
• Track and report on hot topics, disruptions, and emerging opportunities for internal distribution and external engagement
• Champion industry insights in cross-functional settings, working closely with Product, Sales, Marketing, and other teams to align strategies and launch initiatives
• Present findings and recommendations with clarity and executive presence to all stakeholder levels

Requirements:

• 10+ years shaping content, strategy, or go-to-market approaches for brands, agencies, or platforms
• Demonstrated expertise in advertising, media, and data analytics, and industry measurement
• Deep knowledge of retail industry, performance marketing, and lower funnel solutions
• Proven leadership in large-scale, cross-functional projects and team environments
• Strategic, data-driven storyteller with strong operational rigor and clear communication skills
• Comfortable using AI and new technologies to drive personalized, scalable content solutions
• Bachelor's/Master's in Business, Marketing, Strategy, or equivalent
• Exceptional written, verbal, and presentation skills; adept at influencing and educating diverse teams and clients