Senior Marketing Manager AIO Strategist

Sophos is a cybersecurity leader defending organizations globally with an AI-driven platform and expert-led services. They are seeking an AIO Strategist to design and implement Sophos's AIO program, focusing on AI search and citation strategies, and collaborating with various teams to enhance visibility and engagement across AI platforms.

Responsibilities:

• Define Sophos's AIO operating model — what we measure, how we earn citations, where we invest, and how AIO interlocks with SEO, content, PR, analyst relations, and product marketing
• Stand up the visibility tracking system — the prompts, platforms, metrics, and reporting cadence that tell Sophos and its leadership how we are showing up across ChatGPT, Perplexity, Copilot, Gemini, Claude, Google AI Overviews, and emerging surfaces
• Establish baselines, define targets, and report progress quarterly
• Partner with Content, Product Marketing, and Web to engineer Sophos content (sophos.com pages, comparison content, customer stories, X-Ops research, blog content) so it is retrievable, extractable, and citable by LLMs
• Work with PR, Analyst Relations, Social Media, and Customer Marketing to build a coordinated citation-seeding program
• Run continuous monitoring against our competitors across the AI surfaces
• Identify where Sophos is being outperformed, where we are being misrepresented, and where the structural opportunities are
• Bring back insights, not just data
• Partner across Strategic GTM, Growth Marketing, Regional Marketing, and Sophos Senior Management Team to drive strategy
• Run brown-bags, build internal playbooks, and represent Sophos externally (at industry events, on partner content, in analyst briefings) as the company's AIO voice

Requirements:

• 3–5 years of hands-on, AI-first experience in GEO, AEO, LLMO, AI search strategy, prompt engineering, RAG content architecture, or applied AI in a marketing/search context
• Practical understanding of LLM behavior, including RAG, embeddings, context limits, citations, hallucinations, and the distinctions between training, fine-tuning, and grounding
• Strong technical SEO foundation, including structured data (JSON‑LD), crawlability and indexability, site architecture, Core Web Vitals, internal linking, log analysis, robots.txt/sitemaps, and Search Console
• Experience with AI citation tracking tools (e.g., Profound, Peec AI, Goodie, Otterly, Athena HQ, BrightEdge AI) or a comparable custom solution
• Hands-on prompt engineering experience across major LLMs (ChatGPT, Claude, Gemini, Perplexity, Copilot), using LLMs as research, analysis, and content‑engineering tools
• Strong analytical skills, including GA4, Search Console, KPI design, and separating visibility signals from pipeline impact (advanced spreadsheet skills required; SQL a plus)
• B2B experience, ideally in B2B SaaS, technology, or cybersecurity, with familiarity with complex, multi‑stakeholder buying journeys
• Independent judgment and a defensible point of view in an emerging, noisy discipline
• Experience in cybersecurity or highly technical buyer markets
• Familiarity with channel, MSP, or MSSP go‑to‑market models
• Experience building a new function or program from scratch
• Proven cross‑functional influence without direct authority
• Public thought leadership in AI search, GEO, AEO, or LLMO (writing, talks, podcasts, OSS, audits, or prompt libraries)
• Experience with enterprise, headless, or composable CMS platforms
• Working knowledge of agent-based AI workflows and AI agent content consumption