Sr Product Marketing Manager

LTK is a global technology platform that empowers lifestyle creators to monetize their content. The Senior Product Marketing Manager will lead Product Marketing efforts, focusing on positioning, launching, and market strategies to drive adoption and revenue across various stakeholders.

Responsibilities:

• Own end-to-end go-to-market strategy for launches and key initiatives
• Develop clear, differentiated positioning, messaging, and value propositions
• Translate complex product capabilities into compelling, customer-facing narratives
• Act as the connective tissue across Product, Brand, Sales, and Customer Success
• Drive GTM readiness, including launch narratives, content, pricing context, and Sales/CS enablement
• Ensure consistent, high-quality execution across web, in-product, lifecycle, and campaigns
• Use AI to accelerate content creation, messaging, and GTM execution
• Translate AI-powered product capabilities into clear customer value
• Apply AI to improve personalization, experimentation, and performance insights
• Partner with Product to inform roadmap through market and customer insights
• Align with Marketing and Revenue to connect roadmap, campaigns, and channels
• Integrate product-led and sales-led motions into a unified GTM strategy
• Define segments and personas to guide targeting and positioning
• Conduct competitive analysis and identify differentiation opportunities
• Use data and feedback to continuously refine messaging and GTM strategy

Requirements:

• 7–10+ years in Product Marketing or related roles
• Proven track record owning GTM strategies that drive adoption and revenue
• Strong storytelling skills—able to make complex products simple and compelling
• Experience working cross-functionally with Product, Sales, Marketing, and CS
• Ability to operate independently and build from zero in a team-of-one environment
• Strong analytical skills; comfortable using data to inform strategy and measure impact
• Experience using AI tools to improve workflows, insights, or outcomes
• High curiosity and adaptability with emerging technologies
• A mindset focused on seizing opportunities and moving with urgency
• Dedication to fierce prioritization and operational excellence
• Adaptability to a dynamic, fast-moving environment
• A growth mindset and openness to feedback
• SaaS, marketplace, creator economy, or digital platforms preferred