Founding Product Marketer

Circuit is building the world’s first manufacturing-focused AI knowledge and workflow platform. They are seeking a Founding Product Marketer to define how Circuit is understood, adopted, and trusted in the market.

Responsibilities:

• Define Circuit’s positioning, messaging, and category narrative across core buyer personas and industries
• Develop clear, compelling use-case narratives tied to real manufacturing workflows (partner enablement, CPQ, technical support, product selection, etc.)
• Partner with Sales to build sales enablement assets, talk tracks, and objection-handling frameworks grounded in customer reality
• Lead customer discovery to understand pain points, buying motivations, and language—and translate those insights into messaging and product feedback
• Serve as a power user of the product to deeply understand workflows, value moments, and friction
• Shape product launches, roadmap communication, and feature narratives in close collaboration with Product and Product Management
• Build foundational GTM artifacts: website messaging, pitch decks, one-pagers, case studies, and demo narratives
• Identify patterns across customers and deals and communicate those insights back to Product and Leadership
• Help define Circuit’s ICP, personas, and segmentation strategy as we scale
• Act as a strategic thought partner to Circuit’s founders and executives on how Circuit shows up in the market
• Wear multiple hats across marketing in an early-stage environment, stepping beyond core product marketing as needed to support brand, content, and go-to-market initiatives
• Partner cross-functionally with internal teams and external agencies to shape and execute demand generation programs, campaigns, and brand strategy as Circuit scales