SharkNinjaRemote
Marketing Manager
United States of America
Full Time
1 week ago
$79,000 - $161,000 USD
H1B Sponsor Likely
Key skills
MarketingCategory expertisePricing strategyPortfolio strategyRetail readinessProduct commercializationGlobal launch executionCreative strategyClaims developmentConsumer insightsProject managementCRM
About this role
SharkNinja is a global product design and technology company, looking for a Marketing Manager to drive strategy and execution in their product categories. The role involves leading cross-functional teams, developing market strategies, and ensuring successful global product launches.
Responsibilities:
- Own the category — pricing, positioning, competitive landscape, portfolio architecture, and roadmap — translating consumer and market insights into strategies that drive rate of sale
- Champion the consumer in every decision
- Drive end-to-end readiness across packaging, detail pages, and retail surfaces
- Lead global launch programs from brief to market, coordinating across IMC, creative, media, social, PR, SEM, CRM, and retail
Requirements:
- 8+ years of marketing experience in CPG or consumer products
- Experience owning roadmap, pricing, portfolio strategy, and retail readiness
- Proven track record in product commercialization and global launch execution
- Strong creative strategy, claims development, and consumer insights experience
- Degree in Marketing or related field; MBA preferred
- Local to Needham MA HQ, we are on site 3x a week (No relocation support)
- MBA preferred