Marketing Manager – Memberships & Subscriptions

Arc Network is a leading B2B media and information company focused on connecting professional communities through journalism and digital platforms. They are seeking a data-oriented Marketing Manager to drive subscriber acquisition and retention for their premium subscription products, while managing marketing campaigns and subscription technology. The ideal candidate will have expertise in subscription marketing and a strong ability to engage professional audiences in the financial services sector.

Responsibilities:

• Develop and execute integrated, multi-channel marketing campaigns to drive new subscriber acquisition for DA+, CU Times Pro, and ThinkAdvisor Pro
• Own subscriber growth strategy — build targeted prospect lists, manage outreach cadences, and drive paid conversions against defined recurring revenue goals
• Write and deploy email marketing campaigns with a focus on trial conversion, free-to-paid upgrade flows, segmentation, and list hygiene
• Create and manage paid and organic social media content to support product promotion, thought leadership, and subscriber engagement
• Leverage media sites, newsletters, and paid channels — including advertising and retargeting — to expand reach and drive subscription starts
• Collaborate with the Marketing Lead to develop campaign strategy, messaging, and go-to-market timelines from brief to execution
• Own subscriber retention and renewal marketing — design and execute lifecycle journeys that reduce churn, drive re-engagement, and improve net revenue retention
• Develop win-back campaigns targeting lapsed subscribers and expired trials across all three products
• Build and manage automated nurture tracks for trial users, new subscribers, and at-risk accounts
• Partner with editorial and product teams to surface content value and deepen subscriber engagement throughout the membership lifecycle
• Monitor renewal rates, cancellation triggers, and engagement signals to inform proactive retention tactics
• Serve as the primary operator of subscription management ensuring seamless subscriber onboarding, account management, and renewal processing
• Maintain and build targeted prospect lists using internal databases and third-party list sources to support acquisition efforts
• Support website content updates, landing page builds, and paywall/conversion optimization in conjunction with digital and product teams
• Manage subscriber CRM data hygiene, segmentation, and reporting to support personalized outreach and lifecycle marketing
• Own day-to-day campaign logistics including asset coordination, creative timelines, vendor communication, and approvals
• Track and report on marketing KPIs including subscriber starts, renewal rates, churn, MRR/ARR contribution, email performance, and conversion rates
• Manage relationships with external vendors and agencies as needed, ensuring deliverables are on time and on brief
• Ensure brand consistency and quality across all campaign materials and subscriber-facing touchpoints for DA+, CU Times Pro, and ThinkAdvisor Pro

Requirements:

• 6–8 years of B2B marketing experience, with a focus on subscription, membership, or recurring revenue products
• Demonstrated success driving subscriber acquisition and reducing churn through email, digital, and direct outreach campaigns
• Proven track record of lifecycle marketing — trial-to-paid conversion, onboarding sequences, and renewal campaigns
• Proficiency in list building, audience segmentation, and database management for targeted outreach
• Strong copywriting skills across email, social, and collateral formats, with the ability to articulate distinct value propositions for each product
• Experience with email marketing platforms, CMS tools, subscription management systems, and marketing analytics
• Comfortable adapting messaging and strategy across the credit union, banking, and financial advisory audiences
• Experience marketing subscription or membership products to financial services professionals
• Familiarity with paywall strategy, metered access models, and free trial conversion optimization
• Background in B2B media, publishing, or financial information services
• Experience with marketing automation platforms and CRM integration (e.g., Salesforce, Omeda, or similar)