Digital Marketing Manager For Law Firm

Resnick & Louis, P.C. is a dynamic and growing nationwide insurance defense law firm committed to excellence in client service and innovation in legal services delivery. They are seeking a strategic and execution-focused Digital Marketing Manager to lead the firm’s marketing function, driving brand growth, client acquisition, and revenue-generating initiatives. This role involves managing the full marketing ecosystem, including digital marketing, content strategy, and lead generation, while aligning marketing initiatives with sales objectives.

Responsibilities:

• Develop and execute a comprehensive marketing strategy aligned with firm growth goals
• Collaborate with sales to drive full-funnel marketing engine from awareness through conversion, using CRM systems (Salesforce) and lead tracking
• Drive inbound and outbound marketing initiatives with clear performance metrics
• Own customer segmentation strategy and implementation
• Oversee website strategy, UX, and conversion optimization
• Drive successful media campaigns (Google Ads, LinkedIn) and digital presence

Requirements:

• Specific knowledge and experience doing digital marketing for law firms and or within the insurance industry
• Strong experience across the full marketing stack
• Experience in marketing legal services to the insurance defense industry
• Strategic leadership and hands-on execution
• Strong emphasis on analytics and ROI tracking
• Aligning marketing initiatives with clear sales objectives
• Self-starter with a commercial mindset
• Strong understanding of financial metrics