Marketing Manager-Terrain

American AgCredit is a national financial system that supports those who feed, clothe, and fuel the world, and they are seeking a Marketing Manager for Terrain. The Marketing Manager will ensure effective communication of economic insights to stakeholders, lead digital content delivery, and collaborate with Farm Credit association partners to enhance the value of Terrain as a tool for business relationships.

Responsibilities:

• Creates and deploys emails for Terrain subscribers following content marketing and newsletter best practices
• Manages Terrain’s database containing contact details within regulatory compliance for a financial institution operating in California and other U.S. states
• Amplifies and repurposes Terrain content to reach more employees and customers in their preferred media consumption formats and channels
• Leads the social media strategy for Terrain’s channels and maintain Terrain’s social media playbook
• Assists Terrain analysts with their use of social media as part of the overall social media engagement strategy
• Works with Terrain’s Editor and Graphic Designer on the daily management of Terrain’s social media channels
• Collaborates with the digital marketing teams of Terrain’s Farm Credit association partners, so Terrain can support their paid search, paid social and other digital advertising strategies with right-fit content
• Develops and maintains dashboards to enhance visibility into Terrain’s full reach and business impact across multiple Farm Credit entities
• Assists Terrain’s Graphic Designer with adding new content to website, as needed

Requirements:

• At least 5 years relevant experience in digital marketing, marketing or related field – ideally in the financial services or agricultural industry – with a bachelor's degree
• Proficient with Hubspot or similar marketing automation platform
• Proficient with web analytics tools (Google Analytics, Power BI)
• Experience with Content Management Systems (WordPress)
• Experience managing CRMs, email lists, or other contact profiles in a database
• Experience managing paid and organic social media campaigns and/or channels using social media management platforms, such as Brandwatch, Hootsuite, Sprout Social, etc
• Knowledge of social media usage among niche agricultural audiences or experience performing market research related to the usage of digital channels and platforms
• Familiar with CCPA law and regulations
• Marketing budget and campaign management skills
• Strong analytical skills and attention to detail
• Comfortable working in Asana or similar project management tool
• Strong written and verbal communication skills
• Ability to manage multiple projects, meeting deadlines and quality expectations