Product Marketing Manager

Elation Health is a SaaS cloud-based clinical platform focused on enhancing physician and patient quality of life. They are seeking a Product Marketing Manager to own the go-to-market strategy for their AI and platform products, translating complex healthcare concepts into clear value propositions for various stakeholders.

Responsibilities:

• Own positioning and strategy
• Define how we talk about our products (especially our AI capabilities) in ways that land with healthcare buyers
• Run competitive intelligence and market research to inform product strategy
• Build buyer personas and market frameworks that actually get used
• Be the internal expert on where healthcare SaaS is headed and how we fit in
• Run launches
• Lead cross-functional teams through product launches, from strategy to execution
• Build launch plans that coordinate across sales, marketing, customer success, and partnerships
• Create the narratives, proof points, and customer stories that make launches successful
• Actually track what works and what doesn't
• Enable revenue teams
• Make sales collateral that sellers will actually use: pitch decks, battlecards, demo scripts, objection handling
• Train Sales and Customer Success on new products and competitive positioning
• Partner with our Enablement team to build scalable ways to keep everyone current (we move fast)
• Create content that matters
• Work with Demand Gen and Content to develop campaigns, webinars, case studies, and thought leadership
• Write (or heavily edit) everything from one-pagers to blog posts to keynote content
• Help establish Elation's voice in the market
• Build the function
• As we grow, help define what world-class product marketing looks like at Elation
• Document what works, create repeatable processes, level up the team

Requirements:

• 5–8+ years in marketing with at least 3–5 years in product marketing
• Healthcare experience (SaaS, health IT, med devices). You need to understand the buyer, the regulatory environment, and clinical workflows
• Track record of successful launches with real business impact
• Strong writing and communication skills. You can make complex things simple
• Ability to manage multiple projects and prioritize ruthlessly
• Self-starter who doesn't need a ton of direction
• Comfort with AI tools. We're an AI-forward company and expect you to use AI to work smarter
• EHR or medical billing expertise. The more you know about clinical documentation, RCM, or practice management, the better
• Experience with both strategy (research, positioning, pricing input) and execution (launches, enablement, campaigns)
• B2B SaaS experience with complex sales cycles
• Experience building processes in high-growth or scrappy environments