Senior Product Marketing Manager

OneTrust is a leading company focused on responsible data use and AI innovation. They are seeking a Senior Product Marketing Manager to lead product marketing for their Consent solution, acting as the key liaison between product management, marketing, and sales to drive product adoption and success.

Responsibilities:

• Own product marketing for the Consent solution
• Serve as the primary liaison between the product management, marketing, and sales organizations and our customers
• Work cross-functionally and leverage both technical and storytelling skills to drive messaging, create content, and launch products to enable sales teams and ensure customer success to drive product adoption
• Develop an informed point of view on our Consent solution and help influence the long-term roadmap and direction of this solution
• Articulate the product and capability value proposition clearly and convincingly, highlighting what will deliver the most impact and value for your buyer personas
• Ensure buy-in from stakeholders across the organization
• Serve as a passionate spokesperson internally and externally to share OneTrust’s unique perspective on Consent
• Create compelling customer materials, including pitch decks, product datasheets, case studies, and training resources
• Develop a GTM strategy for Consent product launches that will improve product adoption and growth, targeting and always refining your ICP
• Execute that strategy by driving cross-functional alignment to ensure successful product launches
• Work closely with Sales to ensure they are equipped with the latest product knowledge and sales tactics
• Enable them to act as trusted advisors to our prospects and customers, ensuring they can clearly articulate how our Consent solution addresses customer pain points and adds business value
• Work with the Competitive team to conduct thorough market research and competitive analysis to inform product and marketing strategies
• Regularly update the team on key industry trends, competitor moves, and market opportunities
• Work closely with the demand generation and content teams to develop and execute demand generation campaigns that drive awareness and lead generation
• Foster strong relationships with key customers to gather insights, develop case studies, and create advocates in the industry
• Possess strong leadership skills to foster collaboration and orchestrate efforts across diverse teams — product, marketing, sales, customer service, and more
• Capable of influencing without authority, persuading stakeholders at all levels

Requirements:

• BA/BS degree in marketing, business, or engineering equivalent
• 7+ years of product marketing experience at a SaaS or other high-tech company
• Highly collaborative with a deep sense of ownership and accountability
• Experience with stakeholder management, influencing and managing multiple stakeholders internally
• Demonstrated customer-centric mindset with deep empathy for users & buyers, translating their needs into product features
• Proficient in data-driven decision-making and analytics
• Strong technical competence with a deep understanding of the domain and product design
• Exceptional communication and presentation skills, articulating complex technical concepts to diverse audiences
• Experience with marketing Security, Risk, and Compliance capabilities