Integrity is one of the nation’s leading independent distributors of life, health and wealth insurance products. The Marketing Communications Manager is responsible for developing and supervising all marketing and communications strategies for the company, overseeing the creation of goals, strategies, and implementation plans to execute comprehensive marketing campaigns.
Responsibilities:
- Develop and execute the company's approved marketing plan that encompasses all marketing initiatives
- Company Product Marketing: Create and share content on approved social media platforms such as Facebook, Twitter, Instagram, and YouTube
- Corporate Marketing (business presence): Plan, create and post content for business identity outlets including LinkedIn, CrunchBase, Glassdoor and Wikipedia
- YouTube Video: Engage video producers to ensure a calendar of content is established, approved, and executed (filming and editing) per the marketing plan
- Provide monthly reports to the executive team on the effectiveness of marketing initiatives using digital analytics
- Utilize various marketing communication methods like email, direct mail, and advertising campaigns to attract new agents
- Assist in planning and executing major national conventions, regional meetings, and other company events, both virtual and live
- Deliver exceptional customer service with a focus on serving the agents
- Other duties as assigned
Requirements:
- Bachelor's degree or equivalent work experience in marketing/business or related field
- 2-4 years of marketing communications experience in a corporate setting
- Demonstrated ability to solve problems creatively and proactively promote the company and its brand
- Effective collaborator within cross-functional teams, leveraging strong listening and communication skills to build relationships and trust
- Proven success in similar marketing roles, exhibiting professionalism and a client-focused mindset
- Highly organized and detail-oriented, with the ability to manage multiple tasks simultaneously
- Proficient in Microsoft Office 365 and skilled in both verbal and written communication