GTM Engineer (Marketing)

Branch is on a mission to empower workers with financial freedom by providing accessible financial services. The GTM Engineer (Marketing) will own the technical and operational aspects of Branch's marketing engine, including marketing automation, campaign operations, and attribution reporting, while collaborating closely with the Marketing team.

Responsibilities:

• Own the HubSpot marketing automation layer — nurture workflows, behavioral triggers, lifecycle stage transitions, and form/landing page infrastructure
• Build and maintain segmented nurture tracks by persona (HR leader, CFO, Ops) and vertical (restaurant, retail, healthcare), enabling personalized outreach at scale
• Ensure all campaign activity in HubSpot is properly tracked, attributed, and linked to pipeline impact
• Build and maintain the AI agent layer for content operations: first-draft blog post generation, content repurposing into ad/email/one-pager formats
• Develop and automate the SEO/AEO keyword intelligence workflow — continuous ranking monitoring, competitor content gap analysis, and auto-generated content briefs
• Explore and implement AI-assisted copy generation for nurture sequences and 1.1 ABM efforts, enabling higher volume without additional headcount
• Own marketing attribution: standardize the attribution model across all campaigns and enforce consistent application
• Build the automated weekly performance report — channel performance, MQL volume, cost-per-MQL by source, pipeline influence — aggregated from HubSpot, Google Analytics, and ad platforms
• Flag campaign anomalies in real time (spend spikes without proportional pipeline impact, conversion rate drops by segment)
• Manage the technical SEO tooling layer (we use Clearscope) and build a systematic keyword monitoring and content brief workflow
• Monitor competitor content movements and organic ranking shifts, surfacing weekly opportunity briefs to Marketing leadership
• Coordinate with the content AI agent (once built) to ensure SEO-optimized briefs are executed efficiently
• Own lead enrichment, routing, and lifecycle stage logic for all Marketing-sourced contacts entering HubSpot
• Monitor and maintain MQL-to-SQL conversion data quality, ensuring accurate handoff data between Marketing and Sales
• Partner with Brian on the enrichment waterfall and data standards for Marketing-sourced contacts

Requirements:

• 3-5 years of experience in marketing operations or revenue operations at a B2B SaaS company
• Hands-on HubSpot experience — you've built marketing automation workflows, behavioral triggers, lifecycle stage logic, and basic reporting, not just consumed them
• Experience building or maintaining email nurture programs with measurable engagement outcomes (open rates, click rates, MQL conversion)
• Familiarity with marketing attribution concepts and the ability to implement and maintain a consistent attribution model in HubSpot
• Experience building with AI-assisted workflows or automation tools leveraging LLMs — you've experimented with or deployed AI in a marketing or ops context
• Demonstrated ability to work independently on technical builds — you can take a requirement from a marketing stakeholder and execute without step-by-step direction
• Strong written communication; you can summarize analytical findings clearly for a non-technical audience