Specialist Manager, Marketing

Deloitte is a leading professional services firm, and they are seeking a Specialist Manager, Marketing to drive strategic marketing initiatives in the government marketplace. The role involves developing marketing plans, executing campaigns, and collaborating across teams to achieve business objectives.

Responsibilities:

• Developing and executing strategic marketing plans that support business priorities and position Deloitte to compete in the government marketplace
• Planning, launching, and measuring integrated marketing campaigns that drive awareness, generate leads, and evaluate return on investment
• Leading content strategy and supporting research- and data-informed content development aligned to business objectives
• Partnering with Government Sales and Brand, Marketing, and Communications teams to define target audiences, refine positioning, and activate paid and organic marketing programs
• Serving as a marketing advisor across a matrixed organization to prioritize initiatives and deliver against strategic business needs

Requirements:

• Bachelor's degree in Marketing, Advertising, Communications, English, or Public Relations
• 7+ years of experience in marketing strategy, business marketing planning, and communications
• 4+ years of experience in the government professional services market
• 2+ years of experience working across cross-functional teams
• 2+ years of experience managing multiple projects with competing deadlines
• Ability to travel 10-25%, on average, based on the work you do and the clients and industries/sectors you serve
• Must be legally authorized to work in the United States without the need for employer sponsorship, now or at any time in the future
• Experience developing and executing paid and organic marketing campaigns
• Experience building content strategies informed by research and performance data
• Experience supporting thought leadership initiatives, including white papers, events, and omnichannel campaigns
• Experience managing creative teams or agency partners
• Experience presenting campaign recommendations or results to senior leaders
• Proficiency with Microsoft Office, including Word, Excel, PowerPoint, and Outlook