Growth Marketing Director

Harrison.ai is redefining healthcare through innovative diagnostic AI solutions aimed at improving patient care. They are seeking a Growth Marketing Director to develop and implement demand generation strategies that enhance pipeline and revenue growth, while collaborating with sales and customer success to achieve account-based marketing goals.

Responsibilities:

• Build scalable strategies and tactics to accelerate revenue growth through high-velocity acquisition and nurturing programs across channels
• Design and orchestrate targeted ABM campaigns for strategic accounts, with emphasis on 1:1 and 1:few approaches
• Extend and adapt foundational product marketing messages and basic assets into fully-developed, segment-specific campaign materials, including creating slides, email copy, social content, and sales enablement materials with minimal guidance
• Partner with sales, CS and product teams to identify opportunities and ensure ABM initiatives directly support account growth objectives, accelerating prospect-to-pipeline velocity
• Own the demand generation engine including paid advertising across Google Search, LinkedIn, and X, organic programs, account-based plays, and channel strategy across the full funnel. Partner with Sales to align on pipeline targets and ensure tight feedback loops between marketing activity and revenue
• Establish analytics for campaign performance measurement; communicate performance results and insights to marketing, sales, and leadership teams
• Own campaign operations: manage timelines, coordinate stakeholders, and ensure timely delivery of campaigns; ensure components around campaigns (emails, landing pages, content offers) are built, tested, and deployed effectively
• Drive email and lifecycle marketing, building the cadence to nurture prospects, re-engage interest, and support expansion in partnership with Customer Marketing
• Elevate content and social as growth channels, not just for awareness, but as measurable pipeline contributors. Develop strategies rooted in SEO, AEO, ABM, distribution logic, and audience insight

Requirements:

• 10+ years of marketing experience, with at least 5 years in a growth or demand gen role at a high-growth tech company
• Proven success managing enterprise programs at scale
• B2B foundation paired with B2C instincts. You know how to test innovative approaches and utilize customer marketing to reach and activate users
• Experience in matrix organisations and complex sales environments
• Strong analytical skills with demonstrated pipeline and revenue contribution
• Technical proficiency with marketing automation, CRM, and attribution platforms
• Deep knowledge of demand generation methods and multi-channel campaign execution
• Data-driven approach to decision-making that drives marketing strategies and go-to-market initiatives
• Proven experience with B2B organic and paid channels including LinkedIn Ads, ABM platforms, and vertical-specific platforms
• Excellent communication skills and comfort working autonomously in fast-paced environments
• Comfort building internal tools and workflows with AI. You see AI as a force multiplier and actively find ways to use it to drive speed, quality, and efficiency
• Low ego, high standards; direct, collaborative, and focused on outcomes
• Bachelor's degree (e.g. Marketing, Business, science, or engineering)
• Preference for AI or health tech company experience
• Experience building marketing programs for new product categories or innovations