Growth Marketing Manager

7shifts is a scheduling and payroll platform designed to help restaurant teams thrive. As the Growth Marketing Manager, you’ll own the acquisition channels that drive pipeline for our sales team and self-serve funnel, managing everything from budget to performance optimization.

Responsibilities:

• Own paid acquisition end-to-end across Google Ads, LinkedIn Ads, and emerging channels. Manage budget allocation, keyword strategy, audience targeting, bid optimization, and reporting. You’re accountable for CAC, pipeline contribution, and ROAS
• Drive website conversion rate optimization - Run experiments on landing pages, CTAs, forms, and page speed. Use data to identify drop-off points and ship improvements - not just recommendations
• Test, build, and scale new channels - Experiment with new channels such as webinars, direct mail, and other channels to prove ROAS and scale
• Build AI-assisted workflows – Automate the repetitive parts of your job to move faster. For example: flagging wasted spend from search term clusters, monitoring rankings, and drafting copy updates, or triggering personalized outreach based on product signals
• Collaborate across GTM – Work closely with Partner Marketing on messaging and positioning, Sales on lead quality feedback, and the GTM Data team on ICP scoring and segmentation

Requirements:

• 4-7 years in growth or performance marketing, with direct ownership of paid channels (Google Ads required, LinkedIn Ads preferred)
• Hands-on CRO experience - you've run A/B tests, redesigned landing pages, and can work in a CMS without relying on engineering
• Comfort writing code or building automations to solve your own problems (e.g., Python scripts, Zapier workflows, or using LLMs to streamline execution)
• Strong analytical instincts. You're fluent in dashboards, understand statistical significance, and connect marketing activity to revenue outcomes
• Experience in B2B SaaS. You understand trials, demos, sales-assisted vs. self-serve funnels, and how marketing hands off to sales
• Strong communicator who can clearly articulate performance, insights, and next steps
• LinkedIn Ads preferred