Senior Product Marketing Manager

Commvault is the gold standard in cyber resilience, empowering customers to recover from cyberattacks and keep data safe. The Senior Product Marketing Manager will own the go-to-market strategy for cloud-native backup solutions and SaaS application data protection, working cross-functionally to establish the brand as a leader in data protection.

Responsibilities:

• Develop and drive comprehensive GTM plans for cloud-native backup and SaaS data protection launches, including market entry strategy, segmentation, and competitive positioning
• Own the end-to-end GTM motion for Cloud-native backup solutions and our SaaS backup integrations: Microsoft 365 (Exchange, SharePoint, OneDrive, Teams), Salesforce, Google Workspace (Gmail, Drive, Meet), and Atlassian Jira & Confluence
• Define target buyer personas, ideal customer profiles (ICPs), and market segment strategies across SMB, mid-market, and enterprise
• Collaborate with Product Management to influence roadmap direction based on market intelligence, customer feedback, and competitive dynamics
• Lead product launches from strategy through execution, coordinating across marketing, sales, channel, and product teams
• Craft differentiated, value-based messaging frameworks and positioning that clearly articulates why customers choose our backup solutions over competitors
• Develop a full suite of sales and marketing content: product briefs, solution briefs, white papers, battle cards, pitch decks, demo scripts, case studies, ROI calculators, and web copy
• Translate complex technical capabilities (e.g., immutable backups, air-gapped storage, ransomware recovery, RPO/RTO SLAs) into clear, compelling business outcomes
• Ensure consistent, on-brand messaging across all channels and customer touchpoints
• Partner with the content and demand generation teams to fuel top-of-funnel and mid-funnel programs
• Redefine RPO/RTO Value: Translate technical Recovery Point Objectives (RPO) and Recovery Time Objectives (RTO) into business risk mitigation messaging
• Monitor and analyze the competitive landscape across backup vendors (Veeam, Rubrik, Druva, Spanning, etc.) and produce actionable intelligence for sales and product teams
• Conduct win/loss analysis to continuously sharpen positioning and sales enablement materials
• Track industry trends in data protection, cyber resilience, and compliance (GDPR, HIPAA, SOC 2) to identify new GTM opportunities
• Develop and maintain competitive battle cards, objection handling guides, and TCO/ROI comparison frameworks
• Design, build, and maintain a robust GTM toolkit that empowers sellers to articulate value and close deals faster, including presentations, demo environments, ROI tools, playbooks, and objection handlers
• Own the sales enablement content library within our CMS/sales enablement platforms (Highspot)
• Deliver training sessions for global sales, channel, and partner teams on new products, messaging updates, and competitive positioning
• Partner with field sales and customer success to gather feedback and iterate on enablement materials
• Develop partner-facing GTM kits for MSPs, VARs, and cloud marketplace partners (AWS, Azure, GCP)
• Collaborate with demand generation to create integrated campaign strategies targeting IT leaders, CISOs, and SaaS administrators responsible for data protection
• Contribute to thought leadership programs including webinars, event presentations, analyst briefings, and blog content
• Support analyst relations with key firms (Gartner, Forrester, IDC) including briefings, Magic Quadrant submissions, and Wave evaluations
• Define and track key marketing metrics including pipeline contribution, win rates, and content engagement

Requirements:

• 7+ years of B2B product marketing experience, with at least 3 years focused on cybersecurity, cloud infrastructure, data protection, or SaaS software
• Demonstrated expertise in managing GTM programs for technical products in competitive markets
• Deep understanding of backup and recovery concepts, cloud-native architectures, and SaaS ecosystem dynamics
• Understanding of modern architectures, specifically K8s, microservices, API-driven workflows, and public cloud services (AWS S3, Azure Blob, GCP)
• Strong experience with SaaS platforms, specifically Microsoft 365, Salesforce, Google Workspace, and/or Atlassian, from a marketing, partnership, or technical standpoint
• Proven ability to translate complex technical topics into crisp, buyer-centric messaging and content
• Experience owning sales enablement programs and producing high-quality enablement assets
• Track record of partnering effectively with Product, Sales, and Demand Generation in a fast-paced environment
• Outstanding written and verbal communication skills, including executive-level presentation ability
• Experience with strategic positioning (BaaS/Hybrid) that differentiates between legacy backup and cloud-native 'Backup-as-a-Service' (BaaS)
• Defines the unified value proposition across hybrid or multi-cloud environments
• Experience marketing to IT operations, cloud architects, or security/compliance buyers
• Background in SaaS data governance, compliance, or cyber resilience solutions
• Familiarity with cloud marketplace programs (AWS Marketplace, Microsoft Azure, Microsoft AppSource, Google Cloud Marketplace)
• Prior experience with partner/channel marketing programs for MSPs or VARs
• Familiarity with industry certifications and frameworks such as NIST, ISO 27001, SOC 2, MAS, DORA or GDPR
• MBA or equivalent advanced degree is a plus, not a requirement