Senior Manager, Product Marketing

Curriculum Associates is dedicated to transforming education technology with innovative learning programs. The Senior Product Marketing Manager will lead strategic initiatives for the professional learning portfolio, focusing on increasing awareness, adoption, and revenue through effective positioning and cross-functional collaboration.

Responsibilities:

• Develop market-informed growth strategy for Professional Learning & Services
• Build deep expertise in the K–12 professional learning landscape, including funding streams, purchasing behavior, implementation challenges, and virtual delivery trends
• Synthesize market research, competitive intelligence, win/loss analysis, and voice-of-customer insights to identify growth opportunities, whitespace, and differentiation
• Define data-informed strategies to increase attach, grow professional learning revenue, and strengthen renewal and expansion outcomes
• Identify barriers to adoption—particularly for virtual offerings—and shape strategic recommendations to address them
• Lead differentiated positioning and messaging across the portfolio
• Develop clear, compelling positioning that elevates professional learning from a 'support add-on' to a critical driver of implementation success and student outcomes
• Establish differentiated positioning for new and evolving offerings, including virtual models, to ensure strong market understanding and resonance
• Create messaging frameworks and value narratives that consistently inform campaigns, sales enablement, web content, and field communications
• Shape revenue-driving campaign strategy and sales enablement
• Partner with Growth Marketing to define campaign strategy that increases awareness, pipeline, and bookings for professional learning and services
• Equip Sales with high-impact enablement tools—including messaging guides, pitch materials, and objection-handling resources—to increase services revenue and attach
• Partner cross-functionally to ensure campaign and enablement efforts align to growth priorities
• Measure performance and refine strategy using key metrics such as pipeline contribution, attach rate, conversion, and revenue impact
• Drive cross-functional clarity and alignment
• Serve as a strategic connector across Product, Professional Learning, Sales, Partner Success, and Marketing to ensure cohesive messaging and execution
• Drive clarity in priorities, positioning, and sequencing across stakeholders
• Model strategic thinking, curiosity, and analytical rigor across initiatives

Requirements:

• Bachelor's Degree or equivalent experience
• 5+ years of Product Marketing experience
• Demonstrated success leading revenue-driving go-to-market initiatives
• Experience developing sales enablement tools and partnering on campaign strategy
• Proven ability to lead cross-functional initiatives and manage multiple strategic projects simultaneously
• Proficiency with business tools including Salesforce.com, Microsoft Office Suite (Word, Excel, PowerPoint, MS365), CRM systems, and marketing automation platforms
• Strategic thinker: Able to connect market insights to revenue-driving strategy and long-term portfolio growth
• Deeply curious: Naturally inquisitive about district decision-making, funding structures, instructional challenges, and emerging professional learning models
• K–12 professional learning expert: Strong understanding of the professional learning ecosystem, implementation science, and what drives educator behavior change
• Revenue-minded: Understands pipeline dynamics, attach strategies, and campaign-to-close motions
• Adoption-focused: Experienced in driving uptake of new offerings—especially virtual or scalable service models
• Strong cross-functional leader: Influences without authority and drives alignment across diverse stakeholders
• Data-driven storyteller: Able to marry data with compelling narratives that resonate with educators and district leaders
• Execution-oriented: Thrives in fast-paced environments and can translate strategy into clear, actionable plans
• Exceptional communicator: Excellent written, presentation, and messaging skills
• Comfortable with ambiguity: Navigates complexity and shifting priorities with ownership and accountability
• Product Marketing experience within the K–8 education market
• Experience marketing professional learning, instructional coaching, or implementation services
• Experience driving adoption of virtual or hybrid service models
• Background in education (e.g., classroom teaching, instructional leadership, district leadership, or edtech experience)