Marketing Automation Manager- HubSpot

Brillio is a company focused on delivering impactful customer experiences through data-led strategies. They are seeking a hands-on Marketing Automation Manager with extensive experience in managing HubSpot workflows and marketing operations in a global B2B retail context.

Responsibilities:

• Managing HubSpot workflows, campaigns, reporting, and marketing automation processes
• Defining and managing key marketing KPIs, dashboards, and campaign analytics
• Implementing email marketing best practices and A/B testing
• Collaborating cross-functionally with CRM, sales, and marketing teams

Requirements:

• 12+ Years of Marketing strategy and operations in a global retails organization
• Campaign operations & lifecycle marketing
• Workflow automation & audience segmentation
• HubSpot Marketing Hub deployment, operations and administration
• Comfortable defining and managing key marketing Kpi's, Dashboards & Campaign analytics
• Email marketing best practices & A/B testing
• Funnel metrics, attribution & performance optimization
• Cross-functional collaboration with CRM/ Sales & marketing teams
• Experience with HTML/CSS or SQL
• Exposure to multi-touch attribution models
• Experience in high-growth B2B environments