ThriveworksRemote
Sr. Growth Marketing Manager - Remote
United States of America
Full Time
1 week ago
Visa Sponsor
Key skills
Paid media managementGoogle AdsMeta AdsMicrosoft AdsHealthcare marketingHIPAA complianceAPI-based automationMulti-location campaign managementGeo-targeted campaign managementProgrammatic advertisingConnected TV (CTV) advertisingPinterest advertisingAnalytical disciplineStrategic thinkingAIClaudeLeadership
About this role
Thriveworks is one of the leading mental healthcare companies in the USA, committed to providing accessible, top-tier mental health services. They are seeking a Sr. Growth Marketing Manager to oversee the paid media program, managing significant budgets across various platforms to connect individuals with mental health care services.
Responsibilities:
- Own and manage all paid media channels end-to-end: Google Ads (Search, Performance Max, YouTube, Demand Gen), Meta, and Microsoft. CTV/Pinterest as growth channel priorities
- Build and manage our automation and reporting layer using Claude AI and the Google Ads API—replacing manual analysis with scalable, intelligent workflows
- Align spend to provider capacity market-by-market, partnering with Operations to ensure paid demand matches therapist availability
- Optimize through the full patient funnel (not just cost per booking, but cost per kept appointment)
- Manage all tracking infrastructure in compliance with HIPAA requirements
- Brief and direct freelance creative teams on video and static ad assets, ensuring creative is always tested, refreshed, and performing
- Design and run structured A/B tests across channels, audiences, creative, and landing pages to drive continuous improvement
- Own geo-level budget pacing, bid strategy, and campaign architecture across a high-volume, multi-location account structure
- Lead weekly performance reporting and provide strategic recommendations to marketing leadership
- Phase in CTV/programmatic testing as the core program stabilizes
Requirements:
- 10+ years of hands-on paid media management
- Hands on Google Ads, Meta Ads, Microsoft Ads experience
- Experience building the strategy and then executing it
- Healthcare, health services, or patient/consumer acquisition experience, or another regulated industry is a strong plus
- Familiarity with API-based automation or AI tooling is a strong plus
- Experience with multi-location or geo-targeted campaign management at scale
- Programmatic, CTV or Paid Pinterest experience