Field Marketing Manager

Scribe is a rapidly growing company that provides a Workflow AI platform used by Fortune 500 companies. As a Field Marketing Manager, you will own the field events strategy for Scribe Optimize, focusing on generating enterprise pipeline through targeted events and partnerships with sales teams.

Responsibilities:

• Own the field events strategy for Scribe Optimize end-to-end, from building the annual calendar to executing executive roundtables, hosted dinners, and targeted conference activations that generate enterprise pipeline, not just brand presence
• Define which formats, segments, and geographies to prioritize, and build the data to back those decisions, turning the events function into a repeatable, pipeline-generating program
• Design and run the pre- and post-event sales motion in partnership with BDRs and AEs: account targeting, invite strategy, multi-threading playbooks, and follow-up cadences that actually convert
• Build and own pipeline attribution for field events, establishing how Scribe measures whether events are working, and what changes when they're not
• Partner with PMM & Brand and Demand Generation on event content, speaker strategy, and how field programs connect to broader campaign themes for Scribe Optimize

Requirements:

• You've owned a field events program at a B2B SaaS company and can speak to pipeline generated, not just events run. You know your numbers
• You've built the BDR and sales partnership that makes events actually convert: you know how to arm a rep before an event and what a good post-event follow-up motion looks like
• You've operated in a green-field environment before and are energized by it. You're comfortable when there's no playbook yet and you know how to build one
• You've managed multiple event formats simultaneously (hosted roundtables, conference activations, customer dinners) and have a point of view on which formats work for which buyer profiles and deal sizes
• You're analytical enough to build an attribution model and defend your program's ROI in a pipeline review with sales leadership