Senior Lifecycle & Customer Manager

FMX is a cloud-based software company headquartered in Columbus, Ohio, specializing in facility maintenance and management solutions. The Senior Lifecycle & Customer Manager will optimize the full customer journey, architect campaign roadmaps, and enhance customer advocacy to drive measurable growth.

Responsibilities:

• Build and maintain full funnel visibility, managing dashboards for lead flow, scoring performance, stage-by-stage conversion, and stage aging across K-12, Higher Ed, and Commercial segments. Own the Lead to MQL conversion KPI end-to-end
• Define and assign the campaign roadmap for the campaign execution team, establishing a seamless handoff operating rhythm with clear briefs, success metrics, and a review cadence
• Design and execute advanced nurture programs that welcome new leads, re-engage cold accounts, follow up after events, and deliver industry-specific content tailored to our unique target audiences
• Build and scale FMX's customer marketing program, including advocacy, referrals, customer speakers, case studies, and review platform engagement (G2, Capterra, Software Advice)
• Partner with CS and Product Marketing to stand up the expansion pipeline motion through cMQLs, cross-sell/upsell campaigns, customer webinars, and in-product communications
• Leverage Marketo and CRM platforms to architect programs, manage lead scoring QA alongside RevOps, and tune campaign triggers quarterly
• Define the metrics framework for lifecycle marketing KPIs, laddering them to pipeline and revenue. Publish a recurring state-of-funnel readout to marketing and sales leadership

Requirements:

• Bachelor's degree in Marketing, Communications, Business, or a related field (or equivalent experience)
• 5–7 years of B2B SaaS marketing experience, with at least 3+ years owning lifecycle, demand, or customer marketing programs end-to-end
• Deep, hands-on fluency with Marketo, including the ability to architect programs, debug smart lists, and partner credibly with RevOps
• Active utilization of AI in your daily workflow (creative production, analysis, briefs, automation) to increase team velocity, with the ability to demonstrate it live
• Proven track record of owning funnel KPIs (Lead → MQL → SAL → Opp) and driving measurable conversion lift
• Strong project management skills and a self-starter mentality with the ability to walk into ambiguity, prioritize, and ship without waiting for a roadmap
• Experience standing up or scaling customer marketing, advocacy programs, and always-on vertical-specific webinars
• Familiarity with Demandbase, Salesforce, Qualified, or vertical SaaS marketing (especially K-12, Higher Ed, or government) is a plus
• Background in expansion or NRR-focused marketing at a growth-stage company is a bonus
• A match with our core pillars: Teamwork, Excellence, and Integrity