Sr. Growth Marketing Manager - Remote

Thriveworks is one of the leading mental healthcare companies in the USA, committed to providing accessible, top-tier mental health services. They are seeking a Sr. Growth Marketing Manager to oversee the paid media program, managing significant budgets across various platforms to connect individuals with mental health care services.

Responsibilities:

• Own and manage all paid media channels end-to-end: Google Ads (Search, Performance Max, YouTube, Demand Gen), Meta, and Microsoft. CTV/Pinterest as growth channel priorities
• Build and manage our automation and reporting layer using Claude AI and the Google Ads API—replacing manual analysis with scalable, intelligent workflows
• Align spend to provider capacity market-by-market, partnering with Operations to ensure paid demand matches therapist availability
• Optimize through the full patient funnel (not just cost per booking, but cost per kept appointment)
• Manage all tracking infrastructure in compliance with HIPAA requirements
• Brief and direct freelance creative teams on video and static ad assets, ensuring creative is always tested, refreshed, and performing
• Design and run structured A/B tests across channels, audiences, creative, and landing pages to drive continuous improvement
• Own geo-level budget pacing, bid strategy, and campaign architecture across a high-volume, multi-location account structure
• Lead weekly performance reporting and provide strategic recommendations to marketing leadership
• Phase in CTV/programmatic testing as the core program stabilizes

Requirements:

• 10+ years of hands-on paid media management
• Hands on Google Ads, Meta Ads, Microsoft Ads experience
• Experience building the strategy and then executing it
• Healthcare, health services, or patient/consumer acquisition experience, or another regulated industry is a strong plus
• Familiarity with API-based automation or AI tooling is a strong plus
• Experience with multi-location or geo-targeted campaign management at scale
• Programmatic, CTV or Paid Pinterest experience